IT CRM D2C Senior Manager

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

We are looking for an experienced and inspiring IT CRM D2C Senior Managerto lead Salomon's CRM technology ecosystem and shape the future of our consumer engagement capabilities.

You will build and lead a team responsible for the delivery, evolution, and operational excellence of Salomon's Consumer Data Cloud and Consumer Engagement platforms. Acting as the primary technology partner for CRM, Loyalty, and Marketing teams, you will combine people leadership, technology strategy, and business partnership to enable more personalized, data-driven consumer experiences worldwide.

Your Main Missions

Lead the IT CRM D2C Organization

• Build, lead, coach, and develop a high-performing team of approximately 7 professionals.
• Foster a culture of ownership, collaboration, continuous learning, and innovation.
• Support the team's growth while strengthening technical and business capabilities.

Deliver & Operate CRM Platforms

• Lead the successful delivery and stabilization of the Braze Consumer Engagement platform.
• Ensure operational excellence across CRM and Consumer Data platforms through robust governance, SLAs, monitoring, and incident management.
• Continuously improve platform reliability, scalability, and performance.

Partner with Business Teams

• Act as the trusted technology partner for CRM, Loyalty, Consumer Engagement, and Marketing stakeholders.
• Translate business priorities into technology roadmaps and actionable delivery plans.
• Collaborate closely with Product, Digital, Data, and Commercial teams to maximize business value.

Strengthen Consumer Data & Personalization

• Build the data foundations required to enable segmentation, personalization, and consumer insights.
• Collaborate with Data and Marketing teams to improve measurement capabilities and campaign effectiveness.
• Support the evolution toward increasingly data-driven consumer engagement strategies.
• Identify and prioritize AI use cases supporting CRM and consumer engagement.
• Partner with AI teams to accelerate personalization, campaign optimization, predictive analytics, and consumer intelligence initiatives.
• Promote AI adoption within the team and embed it into everyday ways of working.

Own the CRM Technology Strategy

• Define and execute the long-term CRM technology roadmap.
• Manage vendor relationships and technology partners.
• Own the IT CRM D2C budget, ensuring investment decisions support business priorities and long-term platform evolution.

Qualifications

What We're Looking For

• Master's degree in Computer Science, Information Systems, Engineering, or a related field.
• 8+ years of experience leading CRM, Customer Data Platform (CDP), Marketing Technology, or Digital Technology teams.
• Proven experience managing and developing high-performing teams.
• Strong expertise in CRM technologies such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar platforms.
• Solid understanding of first-party data ecosystems, customer identity, consent management, GDPR, and personalization strategies.
• Experience building technology roadmaps and managing strategic vendor partnerships.
• Strong business acumen with the ability to translate commercial needs into technology solutions.
• Experience leading complex cross-functional digital transformation initiatives.
• Passion for AI and practical experience inte