IT CRM D2C Senior Manager | Lead AI-Driven Personalization

Il y a 2 semaines

Annecy, Auvergne-Rhône-Alpes, France Salomon Temps plein 90 000 € - 140 000 € Contrat

Salomon, a leading mountain sports brand, seeks an experienced IT CRM D2C Senior Manager to lead its CRM technology ecosystem and shape consumer engagement globally. You will manage a team delivering, evolving, and operating the Consumer Data Cloud and Engagement platforms, partnering with CRM, Loyalty, Marketing, and Digital teams.

In this role, you will drive data-driven personalization, governance, and AI-powered initiatives, define the long-term CRM technology roadmap, and own vendor