Product Marketing Leader

Il y a 1 jour

Paris, Île-de-France Europcar Group Temps plein 70 000 € - 90 000 € Contrat

Europcar Mobility Group in Paris is seeking a Product Marketing Manager to own Go-To-Market and product development for all brands and segments. You will define buyer personas, pricing, and promotional strategies, while coordinating with IS&T, eCommerce, Sales, and Ops to implement local market actions.

You will manage product KPIs, P&L up to MAVC, and build loyalty initiatives across destinations, with a data-driven approach and cross-country collaboration in a hybrid work setting.