marketing manager in prevention insurance

Описание:

Alan integrates insurance, prevention, and care into a single user experience. It partners with more than 40,000 companies, serves over 1 million members, and is building a global prevention insurance company.

Задачи:

Own and optimize the marketing stack, including Customer.io and CRM integrations, and build automations that let marketers launch campaigns independently at scale across geographies Maintain CRM data quality, attribute and event design, and database hygiene Design and maintain lifecycle stages, segmentation logic, routing rules, and re‑engagement flows across audiences and geographies Own the nurturing stack and campaign processes, making launches autonomous and compliant Identify, build, and refine AI agents for email copywriting, lead scoring, next‑best‑action recommendations, and content generation Track the full funnel from first touchpoint to conversion, identify leakage, and prioritize based on data Create playbooks, train teams on tools and processes, and reduce the marginal cost of new campaigns Partner with marketers, engineers, data specialists, designers, and cross‑functional stakeholders in a PM‑Tech duo crew model For Growth Infrastructure: Build a unified lead engine; design lead scoring and routing models; develop multi‑channel activation across email, WhatsApp, and Voice AI; build AI agents to pre‑qualify and enrich leads; maintain a feedback loop with BDRs, AEs, and Inbound Sales For Product Platform: Operate Customer.io and back‑end triggered emails as one governed system; monitor communication pressure and enforce channel rules; define and enforce recipient lifecycle paths; drive 100% Design Studio adoption; co‑own outbound messaging strategy with PMMs and product teams

Требования:

Have 5+ years of experience in marketing operations, growth operations, CRM operations, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C) Have hands‑on experience managing marketing automation platforms at scale, such as Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent Understand CRM data models, attribute and event design, and data hygiene Be able to frame and implement processes for lead scoring, nurturing, segmentation, and personalization Have a product mindset and be able to identify problems, define what to build next, and find opportunities to create value Have data fluency and analytical rigor to interpret platform and campaign data, identify anomalies, and draw business insights Be able to combine hands‑on execution with strategic thinking Have strong stakeholder management skills and partner with engineering, product, sales, and marketing teams Be able to manage multiple projects simultaneously in a fast‑moving environment Have excellent written and spoken English Be impact‑driven and focused on improving processes

Условия:

Equity packages complement the base salary for permanent contracts only Flexible vacation policy and

working hours
Comprehensive health insurance: 100% coverage for the employee and children, and 90–100% for partners depending on the country; permanent contracts only Transit benefit Flexible training policy, free books, and a budget to attend and speak at conferences when opportunities arise Each employee is paired with a dedicated coach from day one Extended parental leave for new parents; permanent contracts only Hybrid office setup, with an office at the Paris HQ or sponsored co‑working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes, or Biarritz Top‑of‑the‑range equipment, including a MacBook Air, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones