Copywriter - Freelance

Please note that fluency in French is required, as it is our main business language. English is considered our secondary working language.

Start date: ASAP - urgent hire.

Contract type: Freelance, full-time. Seniority: Mid-to-senior level.

Location: 100% Remote (Europe).

About the role

DotWorld is a fast-growing Venture Builder and SaaS Studio that designs, launches and scales several SaaS products in parallel. One of our products is a gamified micro-learning and AI literacy platform, and all of its content - courses, modules, acquisition funnels, website, emails - is AI-generated at scale. That is exactly where the challenge sits: the volume of content we ship keeps growing, and editorial quality has to keep up. We are looking for a FR/EN Copywriter to become the guardian of the product's editorial quality. You proofread, correct and rewrite everything that goes out: nothing ships without your eyes on it. The role goes well beyond proofreading. Our acquisition funnels are real conversations with the user: writing them takes a genuine understanding of user psychology and phrasing that sounds natural, never machine-made. You also work upstream, tuning the instructions and prompts of our content-generation AI to raise quality at the source. Over time, you define the brand's tone of voice and become the soul of the product. This is a founding role, with direct, measurable impact on product clarity, conversion and the business.

Your responsibilities

• Editorial quality of AI-generated content
• Proofread, correct and rewrite AI-generated content (courses and micro-learning modules) in French and English
• Sign off editorially on everything that ships: you are the last filter before it goes live
• Tune the instructions and prompts of our generation AI to improve quality at the source
• Acquisition & conversion
• Write and optimise conversational acquisition funnels : user psychology, natural phrasing, conversational flow
• Review website and email copy through a marketing and conversion lens
• Iterate based on results : what converts, where people drop off
• Brand & tone of voice
• Define and document the product's tone of voice : an FR/EN style guide aligned with our users
• Bring that voice to life across every touchpoint: product, website, emails, acquisition
• Tooling & working with engineering
• Work with engineers to design and refine the content generation and review pipelines
• Partner with design and engineering to build the tools that make your own work easier

Your first months

• Rewriting the website copy
• Writing the acquisition funnel copy
• Reviewing existing courses
• Tuning the generation AI
• A documented FR/EN tone of voice guide

About you

• Experience
• Seniority: mid-to-senior level
• 3-5 years minimum in conversion copywriting and/or UX writing
• Experience in a SaaS startup or on a B2C digital product
• Experience editing AI-generated content
• Comfortable with acquisition funnels and email marketing
• Experience in edtech
• Technical skills
• Conversion-driven copywriting
• UX writing
• Bilingual FR/EN writing at native level in both languages
• Prompting and working with LLMs
• Email marketing
• Working knowledge of SEO
• Soft skills
• Strong autonomy : the structure is lean, everything is still to be built
• User empathy : you write for the person reading, not for yourself
• Product sense
• Uncompromising editorial rigour
• Willingness to challenge existing choices and propose better ones
• Languages
• French : native or C2
• English : C1-C2, native-level writing expected

What makes this role attractive

• A founding role : you define the voice of a product from day one and become its soul
• Direct, measurable impact on conversion and on the business
• Very broad scope : product, acquisition, brand, emails
• A seat at the AI x copywriting frontier : editing generated content, prompting, review pipelines
• Direct access to the founder , fast decisions, zero politics
• Flexibility : 100% remote across Europe

The challenges

• Early-stage environment : few processes, everything is to be built - including your own ways of working
• A large content backlog from day one: you need to prioritise and move fast
• One very busy point of contact : your autonomy is what makes this role work
• Genuine written bilingualism required : "professional English" will not be enough here

Our hiring process

• Discovery interview with our Talent Acquisition Manager, Noémie - 30 min
• Case study / FR-EN writing t