Director, Organic ASO

Yahoo is seeking a Director of Organic Marketing (ASO) to define and execute store optimization strategies across Yahoo’s flagship apps on the Apple App Store and Google Play. You will lead a team of ASO specialists, drive metadata experiments, and influence product quality signals to boost organic growth.

You will build a data-driven ASO program, manage keyword intelligence, and collaborate with Product and Engineering to optimize rankings, ratings, retention, and DAU/MAU.