Senior Growth

About the Role

Jus Mundi is looking for a performance-driven and analytically minded Senior Growth Marketing & Demand Generation Manager to build and own our growth engine.

As our Senior Growth Marketing & Demand Generation Manager, you’ll play a key role in driving customer acquisition, funnel optimization, and pipeline generation across global markets.

This is your chance to build a measurable, scalable growth machine from the ground up at one of the most ambitious AI-powered platforms in the legal industry.

The Team

You’ll be part of our Marketing team, at the forefront of Jus Mundi’s commercial performance. Our team is known for its data-driven culture, international scope, and bias toward execution, and you’ll collaborate closely with Sales, Marketing Operations (MarkOps/RevOps), Product Marketing, Email Marketing, Content Marketing, and Design to continuously improve funnel performance and drive revenue growth.

Your mission at Jus Mundi

In this role, you will:

• Own the Jus Mundi website as a business channel: define the strategy and roadmap, lead conversion rate optimization (CRO), manage A/B testing, execute landing page creation, and drive website analytics and performance reporting.
• Collaborate with Design on UX improvements, identifying friction points in user journeys and coordinating on conversion-focused enhancements.
• Own SEO and AEO strategy, driving organic traffic growth and improving discoverability, and producing SEO and AEO content briefs in collaboration with Content Marketing.
• Own Organic Social Media with a primary focus on LinkedIn: develop compelling post narratives / formats driving lead acquisition, manage the editorial calendar, and orchestrate content leveraging AI tools
• Design and execute multi-channel demand generation campaigns aligned with Sales priorities, partnering closely with Product Marketing, Content Marketing, Design and Sales to generate qualified pipeline.
• Own paid traffic acquisition: plan, manage, and optimise Google Search, Display, LinkedIn Ads and retargeting campaigns.
• Own campaign messaging and creative assets, partnering with Product Marketing on messaging and Design on visuals, ensuring campaigns are consistent and conversion-driven.
• Act as the central Growth Marketing Center of Excellence, supporting Regional Marketing Managers in planning, executing, and optimising campaigns for their markets. Develop best practices, scalable playbooks, and performance frameworks to drive consistent growth across all regions.
• Own funnel analytics and attribution, establishing reporting infrastructure to track pipeline, CAC, conversion rates, and marketing-sourced ARR.
• Drive a culture of experimentation, identifying funnel bottlenecks and implementing scalable, data-backed improvements.

You’ll be empowered to build Jus Mundi’s growth function and make a measurable impact on pipeline generation, revenue growth, and marketing performance at a global scale.

Required Qualifications

• Deep expertise (6-10 years) in Growth Marketing and Demand Generation within B2B SaaS environments, with demonstrated success building scalable growth engines and driving qualified pipeline generation.
• Excellent cross-functional collaboration skills, with the ability to partner closely with Sales, RevOps, Product Marketing, Content Marketing, and Design to prioritize initiatives, align on business objectives, and deliver high-impact growth campaigns.
• Demonstrated ownership of pipeline generation targets and measurable contribution to business growth.
• Strong experience designing, executing, and optimizing multi-channel lead generation campaigns across paid, organic, website, and email channels.
• Hands-on experience managing Google Ads/Display (SEA) and LinkedIn Ads campaigns, including planning, audience targeting, and performance optimization.
• Must have a proven experience owning website performance as a business channel: CRO, A/B testing, landing page optimization, and analytics.
• Must have a strong expertise in SEO, AEO, and organic search strategy.
• Deep understanding of funnel analytics, attribution models, and performance reporting.
• Strong experience leveraging organic social media as both an acquisition and brand-building channel, with the ability to develop strategies that drive audience growth, engagement, and pipeline generation.
• Strong experience working with HubSpot, Salesforce, and modern marketing technology stacks.
• Demonstrated success adapting acquisition strategies across multiple international mar