Senior Growth

About the Role

Jus Mundi is looking for a performance-driven and analytically minded Senior Growth Marketing & Demand Generation Manager to build and own our growth engine.

As our Senior Growth Marketing & Demand Generation Manager , you’ll play a key role in driving customer acquisition, funnel optimization, and pipeline generation across global markets.

This is your chance to build a measurable, scalable growth machine from the ground up at one of the most ambitious AI-powered platforms in the legal industry.

The Team

You’ll be part of our Marketing team , at the forefront of Jus Mundi’s commercial performance. Our team is known for its data-driven culture, international scope, and bias toward execution, and you’ll collaborate closely with Sales, Marketing Operations (MarkOps/RevOps), Product Marketing, Email Marketing, Content Marketing, and Design to continuously improve funnel performance and drive revenue growth.

Your mission at Jus Mundi

In this role, you will:

• Own the Jus Mundi website as a business channel : define the strategy and roadmap, lead conversion rate optimization (CRO), manage A/B testing, execute landing page creation, and drive website analytics and performance reporting.
• Collaborate with Design on UX improvements , identifying friction points in user journeys and coordinating on conversion-focused enhancements.
• Own SEO and AEO strategy , driving organic traffic growth and improving discoverability, and producing SEO and AEO content briefs in collaboration with Content Marketing.
• Own Organic Social Media with a primary focus on LinkedIn: develop compelling post narratives / formats driving lead acquisition, manage the editorial calendar, and orchestrate content leveraging AI tools
• Design and execute multi-channel demand generation campaigns aligned with Sales priorities, partnering closely with Product Marketing, Content Marketing, Design and Sales to generate qualified pipeline.
• Own paid traffic acquisition : plan, manage, and optimise Google Search, Display, LinkedIn Ads and retargeting campaigns.
• Own campaign messaging and creative assets, partnering with Product Marketing on messaging and Design on visuals, ensuring campaigns are consistent and conversion-driven.
• Act as the central Growth Marketing Center of Excellence , supporting Regional Marketing Managers in planning, executing, and optimising campaigns for their markets. Develop best practices, scalable playbooks, and performance frameworks to drive consistent growth across all regions.
• Own funnel analytics and attribution , establishing reporting infrastructure to track pipeline, CAC, conversion rates, and marketing-sourced ARR.
• Drive a culture of experimentation , identifying funnel bottlenecks and implementing scalable, data-backed improvements.

You’ll be empowered to build Jus Mundi’s growth function and make a measurable impact on pipeline generation, revenue growth, and marketing performance at a global scale.

Preferred Experience and Skills

Required Qualifications

• Deep expertise (6–10 years) in Growth Marketing and Demand Generation within B2B SaaS environments, with demonstrated success building scalable growth engines and driving qualified pipeline generation.
• Excellent cross-functional collaboration skills, with the ability to partner closely with Sales, RevOps, Product Marketing, Content Marketing, and Design to prioritize initiatives, align on business objectives, and deliver high-impact growth campaigns.
• Demonstrated ownership of pipeline generation targets and measurable contribution to business growth.
• Strong experience designing, executing, and optimizing multi-channel lead generation campaigns across paid, organic, website, and email channels.
• Hands-on experience managing Google Ads/Display (SEA) and LinkedIn Ads campaigns, including planning, audience targeting, and performance optimization.
• Must have a proven experience owning website performance as a business channel: CRO, A/B testing, landing page optimization, and analytics.
• Must have a strong expertise in SEO, AEO, and organic search strategy.
• Deep understanding of funnel analytics, attribution models, and performance reporting.
• Strong experience leveraging organic social media as both an acquisition and brand-building channel, with the ability to develop strategies that drive audience growth, engagement, and pipeline generation.
• Strong experience working with HubSpot, Salesforce , and modern marketing technology stacks.
• Demonstrated success adapting acquisition strategies across multiple international markets.
• Fluent in English (French is not required).