Product Marketer
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This role owns how a fast moving technical product gets explained and launched, turning frequent releases into clear stories across messaging, web, video, social and sales materials. A strong candidate has several years of hands on product marketing in B2B tech, has personally run technical launches from positioning to execution, and can write, storyboard and build plans rather than only set strategy. Technical curiosity and comfort with ambiguity matter, since engineers often lead product work here.
How it fits the AI era
The product itself is AI, so the marketer has to make agent based workflows understandable to buyers without overselling. Much of the drafting, editing and asset production can be sped up with AI tools, but choosing the story, judging what is credible and deciding which releases deserve a big moment stay human. The role also asks the person to use the product daily, so familiarity with AI comes from doing the work, not just describing it.
How it builds AI experience
Working here means learning how companies connect internal knowledge and tools to agents inside shared workflows, which is a practical grounding in enterprise AI adoption. The person would build skill in explaining agent behavior and governance to technical and business audiences, and in testing which formats make AI products click. Using the platform to run parts of marketing would give direct feel for what customers face.
Worth showing
- B2B product launch ownership
- Technical storytelling and positioning
- Short form video storyboarding
- Cross team launch coordination
- Hands on AI product use
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About Dust
Dust is a multiplayer AI platform that connects company knowledge, tools, and teams so people and agents can work together in shared workflows, per the company.
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