Senior Demand Generation Manager, Enterprise

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought‑ahead leader in the transformation of global work.

Summary

The Enterprise Demand Generation Lead owns Deel’s demand engine for the enterprise segment. This role builds and runs account-based programs that create pipeline with large, complex organizations, anchored in ABM and supported by a small number of high‑impact events and proven enterprise B2B plays. You’ll work with Enterprise Sales, Growth Marketing, Product Marketing and regional marketing teams to turn a defined enterprise ICP into target‑account engagement qualified pipeline and closed revenue. This is a high‑autonomy role with end-to-end ownership of enterprise demand strategy, execution, and performance.

Responsibilities

• Own Deel’s enterprise ABM strategy across one-to-many, one-to-few and one-to-one motions, with particular focus on one-to-few programs and genuinely personalized one-to-one plays for strategic accounts.
• Define and maintain the target account list and tiering model with Sales and RevOps, using intent and engagement data to prioritize.
• Orchestrate account-level campaigns across paid, sales outreach, direct mail, executive engagement and content.
• Build and own a selective enterprise events strategy: executive dinners, roundtables, hosted events and a small number of tier‑one conferences, prioritizing quality of attendance over volume.
• Run proven enterprise B2B tactics such as analyst and peer‑review influence, executive programs, customer reference and advisory programs, and partner co‑marketing.
• Maintain the enterprise playbook (ICPs, buying committees, pain points, personas, messaging) with Product Marketing, and turn it into repeatable ABM templates and frameworks.
• Work with regional marketing leads to localize programs and direct proof‑point investment (case studies, testimonials) to the markets where they move accounts.
• Partner with Product Marketing on enterprise launches, shaping timing and communication so enterprise customers and prospects get appropriate notice.
• Own the budget end-to-end, with clear attribution and ROI reporting on pipeline created and influenced from target accounts.
• Partner with Enterprise Sales leadership on account planning, pipeline reviews and handoffs, and educate internal teams on ABM and enterprise demand best practices.

Qualifications

• 7+ years in B2B demand generation, with at least 3–4 years running ABM and enterprise-focused programs.
• Strong command of enterprise metrics: target‑accou