Head of Growth

Il y a 2 jours

SaintNazaire, Pays de la Loire, France GONG Temps plein 80 000 € - 120 000 €/an

Overview

Head of Marketing at GONG. Drive GONG’s global growth and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a global icon.

You will be the architect of a data-driven marketing engine, combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.

Your Mission

Build and execute a bold, ROI-driven marketing strategy.

  • Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.
  • Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.
  • Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.
  • Turn insight into action through advanced analytics and clear KPI reporting.
  • Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.

Your Profile

We’re looking for a growth leader with the vision, expertise, and passion to match our ambitions.

  • Solid knowledge of our universe through professional experience in the industry.
  • Active practice of our sports and deep understanding of products and surf culture.
  • Hands-on use of our equipment.
  • Proven track record (7–10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.
  • Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.
  • Deep expertise in CRM, retention, and marketing automation with focus on CLV.
  • Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.
  • Hands-on experience integrating AI into marketing workflows.
  • Strong leadership, analytical mindset, and culture of experimentation.
  • Fluent English & French. Other languages are a plus.

Seniority level

  • Executive

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Retail