Sr Manager, Omnichannel Marketing

Job Description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Shape the future of customer engagement in Advanced Patient Monitoring Are you passionate about transforming how healthcare companies engage with clinicians and customers? We are looking for a Senior Manager, Omnichannel Marketing & Brand Engagement, Europe to lead how BD Advanced Patient Monitoring connects with customers, clinicians and scientific communities across Europe. This is a highly visible European leadership role at the intersection of Marketing, Commercial, Medical Affairs and Professional Education. You will shape our regional brand and omnichannel strategy, accelerate digital and AI-enabled marketing capabilities, and create connected customer experiences across digital, field, educational and scientific touchpoints. Leading a team across Brand, Digital Marketing, Congresses and Scientific Engagement, you will have the opportunity to influence how we engage the market, strengthen customer advocacy and support growth across one of the most dynamic areas of MedTech.

Your key responsibilities

• Lead the European brand and omnichannel strategy across the Advanced Patient Monitoring portfolio.
• Shape integrated customer journeys connecting digital, field, educational, scientific and congress interactions.
• Accelerate innovation through digital marketing, marketing technology and AI-enabled capabilities.
• Lead BD's presence at major European scientific congresses, delivering impactful and differentiated customer experiences.
• Build strong partnerships with scientific societies, key opinion leaders and clinical communities.
• Develop compelling scientific communications, thought leadership and educational engagement programs.
• Partner closely with Commercial, Medical Affairs and Professional Education teams to drive customer adoption and business growth.
• Strengthen demand generation, lead management and customer engagement programs, with a strong focus on measurable impact.
• Lead, coach and inspire a high-performing European team, fostering collaboration, innovation and accountability.
• Manage marketing investments, agencies and external partners while ensuring strong performance measurement and ROI.

What will make you successful

We are looking for an experienced marketing leader who combines strategic thinking, digital expertise and strong customer orientation.

You will ideally bring:

• Significant experience in regional or European marketing, ideally within MedTech, healthcare, life sciences or another complex B2B environment.
• Strong expertise in omnichannel marketing, customer engagement and brand strategy.
• Experience driving digital transformation, marketing technology and data-driven marketing initiatives.
• A strong understanding of how to build effective end-to-end customer journeys.
• Experience working with scientific communities, KOLs, professional societies and/or major industry congresses.
• Proven ability to influence and collaborate across Marketing, Sales, Medical and other cross-functional teams.
• Strong people leadership skills, with experience developing and inspiring high-performing teams.
• A commercial and analytical mindset, comfortable connecting marketing activities to customer impact, demand generation and business outcomes.
• Excellent stakeholder management and communication skills in an international, matrix environment.

Why join us?

This role offers a unique opportunity to: Shape the European omnichannel vision for Advanced Patient Monitoring. Lead the convergence of brand, digital, AI, scientific engagement and congress strategy. Influence senior stakeholders and scientific communities across Europe. Build innovative approaches to customer engagement with measurable business impact. Lead and develop a talented European marketing team. Play a key role in strengthening BD's position as a trusted partner in patient monitoring. If you are excited by the opportunity to combine strategic marketing, digital innovation, scientific engagement and people leadership, we would love to hear from you.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.

We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in w