Marketing Executive – Europe

Marketing Executive – Europe

About Optimas International

Optimas International is a global specialist in engineering and industrial distribution, providing fastener distribution and supply chain solutions to manufacturers across the UK, Europe, India, South East Asia, and China. We are entering a period of focused growth, built around six priority global verticals, our existing customer base in each country, and a programme of acquisitions.

About the role

As Marketing Executive for Europe, based in Hambach, France, you will be the on-the-ground marketing resource for the regional sales team. You will turn pipeline requirements into practical marketing activity, keep the regional pipeline active in HubSpot, plan and deliver the exhibitions, networking events and campaigns that put Optimas in front of the right customers in France and the wider European market, and help the sales team win new customers and grow share of wallet with existing ones.

This is a hands-on, varied role for someone who enjoys being close to customers and sales colleagues, and who can run an exhibition stand as confidently as a HubSpot email campaign.

Purpose

Turn pipeline requirements into regional marketing activity, keep the regional pipeline queue active for the sales team to work, and support BD teams and P&L leads to win new customers and increase share of wallet with existing customers, with revenue generation as the end goal, without owning deal closing.

Key responsibilities

Exhibitions and trade shows

• Manage the regional exhibition programme end to end: recommending shows with sales leaders, booking space, managing budgets and coordinating suppliers and logistics.
• Work with Communications and Brand to deliver on-brand stand design, graphics, literature and giveaways.
• Plan pre-show promotion, including customer invitations, meeting scheduling, social media and email campaigns.
• Organise stand staffing and briefings, and attend shows to support the sales team on the stand.
• Make sure every lead captured is entered into HubSpot promptly and followed up, and report on results and return on investment after each show.

Networking and customer events

• Plan and run networking events, customer events, seminars, open days and plant visits requested by BD teams and P&L leads.
• Identify relevant industry associations, trade bodies and networking opportunities in the region, and coordinate Optimas participation.
• Manage invitations, attendance, logistics and follow-up for each event, capturing contacts and outcomes in HubSpot.

Pipeline and HubSpot

• Own pipeline queue management for the region, keeping 10 to 20 live leads in HubSpot for the sales team to work.
• Build a regular working rhythm with the regional sales team, in line with the cadence set by the Pipeline & Market Intelligence Manager, sharing priorities, feedback and lead quality so marketing and sales operate as one team.
• Add local targets to the master HubSpot list and share local market intelligence with the Pipeline & Market Intelligence team.
• Follow HubSpot workflow and data standards, and flag data issues to the Pipeline & Market Intelligence team and BI.

Existing customer growth

• Support the regional sales team to increase share of wallet with existing customers through targeted campaigns, events and account-focused activity.
• Work with the Existing Customers Research Analyst to act on cross-sell, product and plant opportunities identified in the region.
• Help coordinate activity with other regions where a global customer has sites we do not yet serve.

Regional campaigns and collateral

• Plan, run and manage regional campaigns in response to pipeline requirements, with revenue generation as the end goal, including email, LinkedIn and digital activity built in HubSpot.
• Adapt central campaigns and content for France and the wider European market, including localisation and translation where needed.
• Create the local marketing materials the sales team needs to open and close new business, using approved templates where provided.
• Raise requests for new content and designs with the Senior Brand & Graphic Designer, providing clear briefs and local insight.
• Track campaign results in HubSpot, report on leads, pipeline and, where trackable, revenue contribution, and use the results to improve future campaigns.

Key relationships

• Reports to: Marketing Manager.
• Works closely with: Regional BD teams and P&L leads, the Pipeline & Market Intelligence team, Communications and Brand, fellow regional Marketing Executives, and the BI team.
• External: Exhibition organisers, event venues, stand builders, agencies, printers an