Senior Marketing Manager – Western Europe

• Fixed Term Contract
• 22128
• Paris

Company Description

Ranked among the world’s largest asset managers with over €1,300 billion in assets under management, Natixis Investment Managers (Natixis IM) delivers a range of solutions across various types of asset classes, management styles, and vehicles, including innovative strategies and products that meet environmental, social, and governance (ESG) criteria dedicated to the development of sustainable finance.

The teams at Natixis IM work in partnership with their clients—institutional investors, investment funds, corporations, and individuals—to understand their specific needs and provide them with tailored investment insights and solutions aligned with their long-term objectives.

Thanks to Natixis IM's multi-boutique approach, clients can benefit from the expertise and insights of around twenty active management companies.

Natixis Investment Managers International (Natixis IMI) is the main management company for Natixis IM in Europe.It encompasses two activities:

• The distribution activities in Europe and in other geographic areas such as APAC, the Middle East, and Latin America for Natixis IM's asset management offering;
• A platform of centers of expertise (support functions) serving the distribution activities and affiliates.

Natixis IMI continues to develop and strengthen its presence in France and internationally, leveraging the expertise of its teams and the multi-affiliate model of Natixis IM.

Job Description

You join the International Marketing team as a Senior Marketing Manager.

The International Marketing team is part of the Business Enhancement department. The international activity covers EMEA (Europe, Middle East, Africa), LATAM (Latin America) and Asia-Pacific regions. The Senior Marketing Manager - Western Europe will be responsible for implementing the strategic marketing plans for Switzerland and the Belux (Belgium/Luxembourg). He/She will work in collaboration with business development managers to understand their business strategy and strategic objectives, and develop a marketing plan that will enable them to achieve them.

On a daily basis, your tasks are to:

• Develop strategic marketing plans for Switzerland and the Belux. Work closely with business development leads to align on the business strategy. Rely on the central marketing function to design a regional marketing plan perfectly suited to the markets under their responsibility.
• As part of local marketing activities, design and implement the following actions:
  • Localization and distribution of advertising campaigns and media.
  • Strategy and deployment of local email campaigns – focused on regions, segments, and engagement.
  • Strategy and management of social networks.
  • Strategy and implementation of account-based marketing (ABM).
  • Local content strategy – including all formats (written, video, audio, etc.).
  • Optimization of the digital user experience (UX) and website management.
• Lead the development and deployment of targeted marketing plans and initiatives for Global Financial Institutions (GFI) clients, working closely with the Head of Marketing Strategy & Growth and the GFI distribution team in order to meet the specific needs of this customer segment.
• Help promote a data-driven culture by ensuring that every marketing activity conducted is measured, analyzed and reported on to make informed decisions. Provide regular reports to the International CMO.
• Participate in the creation of marketing toolkits for key funds marketed by the international distribution activity, and be responsible for delivering local marketing kits for opportunity campaigns (tactics) of the region, collaborating with other teams if necessary.
• Tailor marketing documentation to local specificities, working closely with international compliance officers to ensure strict adherence to local regulations: adjust templates, content and language as needed.
• Collaborate with many colleagues spread across different offices, especially in London, Paris, Boston, Hong Kong, Singapore and Japan.
• As a Senior Marketing Manager, you actively participate by sharing your analyses, points of view, opinions and progress reports on projects and programs in the region.
• You work in an international environment, within a community of experts who place excellence, impact and collective action at the heart of everything they undertake. business line).

#Transformations Finance

This position is based in Paris with the possibility to work from home.

We place our employees at the center of our attention. Internal mobility, career development and training programs allow you to grow and flourish throughout your journey.

You work in a hybrid, inclusive and collaborative work en