Senior CRM Project Manager

Role Overview

As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty, Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

Mandates

1. Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.
2. Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026-2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.

Promotional Budget Strategy & ROI Optimisation

• Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation
• Define well‑framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems
• Lead the execution with contribution of tech, data and operational teams
• Define the right promotional mechanics for the right moment: welcome offers, cashback, brand‑funded vouchers, targeted incentives, win‑back promos
• Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners)
• Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost‑efficient promotional strategies
• Work closely with the CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics

Wallet & Promotional Products — CRM Product Owner

• Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members
• Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team
• Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops
• Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint
• Coordinate with the Head of CRM Engagement & Conversion and the Head of CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans
• Monitor the live rollout of product‑specific promotions (currently in test) and drive the scaling strategy across markets

Cross‑functional Influence & Alignment

• Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech)
• Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies
• Document everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought

Must Have Skills

• 7-8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e‑commerce or retail
• Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact
• Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI‑driven decision making
• Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams
• Excellent cross‑functional collaboration skills — you influence, align and drive without hierarchical authority
• Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time
• Fluent in English (working language). French is a strong plus

Nice to Have Skills

• Experience designing loyalty or gamification mechanics (even if called something else)
• Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent)
• Experience in a B2B2C o