GTM Lead

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the front‑of‑line of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting‑edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The GTM Lead - AI Optimization Product is responsible for driving the global go-to-market (GTM) success of IFS's Optimisation portfolio — Planning & Scheduling Optimization (PSO), Manufacturing Scheduling & Optimization (MSO), and the What-If Scenario Explorer (WISE). Acting as the commercial and proposition owner across these offerings, this role works across Product, Sales, Marketing, Customer Success, and Partner teams to define the GTM strategy, build the proposition, and accelerate pipeline growth and strategic deal execution.

This is a cross-portfolio role rather than a single-product sales role. AI is a collection of capabilities spanning machine learning through to agentic and frontier large language models, and the Optimisation portfolio completes that stack: PSO, MSO, and WISE apply machine learning to autonomous scheduling, planning, and predictive decisioning, increasingly integrated with agentic and frontier AI approaches to extend what customers can do with them. The AI Optimisation GTM Lead is responsible for defining the strategy and narrative that connects PSO, MSO, and WISE within this broader AI stack: how optimisation, scheduling, and predictive modeling combine to help customers make better decisions, faster, with less manual effort. The role owns the offering GTM plan, faces off directly to the product teams, and carries a number for the portfolio.

Success in this role is measured through pipeline generation, proposition and GTM adoption, strategic deal influence, and overall commercial performance of the Optimisation portfolio.

Key Responsibilities

Portfolio Strategy & Proposition

• Own and execute the global GTM strategy for the Optimisation portfolio (PSO, MSO, WISE), ensuring alignment across Product, Sales, Marketing, Customer Success, and Partners.

• Act as the commercial owner and cross-portfolio AI strategist for Optimisation, defining the common theme and narrative that connects PSO, MSO, and WISE as a single proposition rather than three disconnected products.

• Face off directly to the product teams to shape roadmap priorities, packaging, and monetisation based on market and customer feedback.

• Develop and continuously refine repeatable GTM motions that accelerate market penetration and revenue growth across the portfolio.

Sales Plays & Commercial Strategy

• Define, launch, and optimise high-impact sales plays for PSO, MSO, and WISE — individually and as a combined optimisation proposition.

• Build commercial motions that enable both standalone Optimisation opportunities and attach opportunities alongside IFS Cloud and adjacent AI offerings such as Nexus Black and IFS.ai.

• Identify market opportunities, competitive positioning, and customer use cases across field service, high-tech and discrete manufacturing, and scenario planning.

• Continuously evaluate sales performance and