Global Brand Associate Manager

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Global Brand Associate Manager

BIC

Hybrid

Description

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It’s a colorful world - make your mark by joining the BIC team today.

The Global Category Brand Manager Junior is a member of the BIC Growth Team and reports to the Senior Global Brand Manager of a BIC global Category. He/she is responsible for delivering & executing the long-term strategy for the business area he/she manages. The role is responsible for the end-to-end development and execution of the marketing strategy, managing the portfolio, contributing to global brand and communications development, and driving innovation, renovation and activation initiatives, to unlock sustainable and profitable growth across regions.

You are a bold and determined team player, and you want to contribute to the transformation of a category in an international CPG company? Then come join us

YOUR MISSION

As a central role between different stakeholders (global market & consumer insights, regional & local markets, R&D, finance, packaging, supply chain, and external agencies), the Global Brand Manager ensures projects are supporting growth and brand strategy, fit to win in targeted markets & consumers and delivered with excellence on time vs plan.

Main Responsibilities

Category understanding & Growth Plan building

• Partner with Market and Consumer Insight team to understand and analyse market & consumer trends as well as BIC & competitive business performance

• Monitor the global marketplace for new product innovations,competitive intelligence and key trends(consumer, lifestyle, social, societal insights, macro market trend, emerging technologies…) to identify and develop white space and business opportunities.

• Identify key trends, opportunities and risks. Translate findings into actionable plans to drive sustainable growth for the category

Global Portfolio management

• Support portfolio strategy and architecture, identifying gaps, overlaps and opportunities for optimization, simplification, renovation and growth.

• Monitor portfolio health across brands, segments, SKUs, price-pack, channels and markets, including key business and financial KPIs.

• Turn data and information into clear insights and fact-based recommendations to support category and portfolio decisions.

• Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy.

Global Innovation/Renovation lead

• Lead cross-functional teams (Marketing, Insights, R&D, Design, Finance, Legal, Sales and regional teams) to deliver multi-year Category roadmap plan

• Support & lead multi-year innovation, animation and renovation programs from concept creation to product and campaign development – including identifying consumer insights, partnering with R&D to connect technologies with consumer needs, exploring and validating assumptions with market research, developing the product proposition defining the marketing mix strategy and building a global business case.

• Develop launch plans, marketing toolkits, product communication, and international guidelines to support successful market launches.

• Define and track project milestones, deliverables, timelines, and key dependencies.

• Anticipate risks, identify solutions, and ensure projects are delivered efficiently and on time.

• Monitor product launch results and identify opportunities for continuous improvement.

Global brand design & communication development

• Support the translation of brand and category strategies into development and execution of integrated 360° marketing campaigns across digital, social media, retail, and point-of-sale

• Coordinate the development of campaign assets, product visuals, communication materials, and global marketing guidelines and toolkits

• Partner with regional and local teams to drive strong execution while maintaining consistency with global direc