Senior Manager, Global Partnerships
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Who We Are:
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Working Conditions:
Location: Position is in our Paris offices (40 rue du colisée 75008.) but can also be based in our Germany offices.
Department: Global Partnerships
Reports To: Sr. Director, Global Partnerships
Hours of Work: Full-time
Contract Type / Length: Permanent
- Attendance at out-of-hour events to develop networking opportunities.
- Extended hours in the build up to events and weekends during events.
- Frequent travels required.
The successful candidate will support the sponsorship efforts for IMG on the EuroLeague project.
Key Responsibilities and Accountabilities
- Work hand in hand with the Senior Director to deliver strong sponsorship results for the project at global level.
- Work with the pre-GTM team to identify new categories, new prospects and new revenue lines for the project.
- Proactively build and manage a robust pipeline of brand prospects across continental Europe, with a focus on global deals.
- Drive outbound activity – calls, meetings, industry conferences and events – to generate meaningful commercial conversations.
- Represent IMG & Euroleague credibly with senior marketing and decision-makers by delivering bespoke partnership proposals.
- Establish reporting structure for effective internal communications as relates to all leads and sales for EuroLeague, internally at IMG.
- Maintain rigorous CRM and reporting discipline with Euroleague, keeping pipeline and forecasting accurate and up to date.
- Continuously monitor the market, competitors and brand activity to identify and act on new opportunities.
- Build strong relationship with the EuroLeague team based in Barcelona.
Knowledge and Experience
- 6-8 years’ experience in partnership sales, with a proven record of closing six/seven-figure deals.
- Demonstrable experience winning brand and agency partners through a structured, pipeline-led approach.
- A solid black book and network of brands in Europe.
- Proven experience of working hand in hand with a rights holder in order to generate mutually beneficial business development goals.
- Strong understanding of the digital marketing space.
- A good understanding of the sports landscape and how sponsorship assets work in the wider marketing mix.
- A knowledge of the European basketball landscape is preferred
Skills and Abilities
- Strong commercial fluency: audience data, digital, brand fit, sponsorship valuation and ROI.
- Confident, tenacious hunter – comfortable picking up the phone and driving deals to close.
- Fluent English essential.
- An unflappable personality and strong negotiator.
- Outstanding relationship-builder who quickly establishes rapport and trust.
- Highly organised and process-driven, with no aversion to admin, CRM or reporting.
In addition, success at IMG is driven by four core competencies that apply to all employees: