General Manager

We are building an AI-native challenger business in France to launch a next-generation consumer product. Operating on a build-operate-transfer venture logic, this unit is designed to scale a lean, heavily automated, and AI-first organization that combines a high-growth consumer engine with an agile operating model.

We are seeking an entrepreneurial General Manager / Venture Lead to own and build the French challenger business end-to-end. You will lead the French commercial strategy, drive acquisition and trial-to-repeat conversion, and manage the full P&L while steering an AI-native operating team.

Key Responsibilities

• P&L & Commercial Ownership: Take complete accountability for the unit's P&L, commercial outcome, and sustainable business growth.
• Consumer Proposition & Go-to-Market Strategy: Define and adapt the local consumer proposition, positioning, pricing, commercial model, and launch strategy.
• Growth & Experimentation: Co-design growth experiments (awareness, trial, conversion, and retention) alongside the AI-Native Growth & Operations Lead, sharing the primary KPI of trial-to-repeat conversion.
• Community & Activation: Shape a word-of-mouth and community-led growth model, complemented by innovative activation approaches designed for regulated market environments.
• Route-to-Market Strategy: Decide the retail and commercial distribution channels (including licensed tobacconists / buralistes and direct-to-consumer/subscription models).
• Stakeholder Management: Manage relationships with key corporate partners, reporting pre-agreed KPIs (e.g., customer acquisition cost, retention rates).
• Compliance: Ensure full alignment and strict adherence to French commercial and category regulations in close collaboration with legal counsel.

Key Requirements & Qualifications

• Hands-On Building Track Record: Proven experience building demand and launching, scaling, or turning around a consumer proposition or brand with a lean team.
• Consumer Growth Expertise: Deep expertise across proposition development, consumer segmentation, acquisition, trial, conversion, and retention.
• Commercial & P&L Leadership: Full P&L ownership and a strong track record of driving measurable commercial outcomes in the French market.
• French Retail & Regulated Markets Knowledge: Strong understanding of French retail landscapes and regulated consumer categories; experience with the buralistes channel is a strong plus.
• AI-Native Mindset: An AI-first operational philosophy—you naturally leverage automated tools and lean workflows rather than traditional corporate structures.
• Language & Location: Native or fluent French with working proficiency in English, based in or willing to relocate to Paris.

Hiring Process

• Screening Call: Initial conversation with our Recruiter.
• Hiring Manager Interview: In-depth discussion on experience and venture fit.
• Bootcamp: A 1-day immersive hands-on session spent with your potential team to showcase skills and experience our working style.

Why Join Creative Dock?

We are proud of our informal atmosphere, flat structure, and team-centric environment. Career development at Creative Dock is driven entirely by your skills, initiative, and drive to learn—no diploma will ever secure you a place here. We believe that ideas matter.