Southern Europe Regional Marketing Leader | Growth

Regional Marketing Manager, Southern Europe

About Aerogen: Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery.

Recognised through multiple MedTech awards, including being named Galway Chamber Company of the Year 2025, American Chamber of Commerce Ireland Global Impact Award 2026 and twelve-time winner of the Zenith Award for Respiratory Care Excellence in North America, our employees make a difference to patients’ lives every day, having reached over 30 million patients in more than 80 countries.
Today, Aerogen is powered by a global team representing 54 nationalities, working together with a shared commitment to improving patient care. Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work.
We lead the way by finding innovative solutions to even the most complex problems, all in the name of delivering better patient outcomes.
Our business continues to grow rapidly across the globe and, as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours, and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.

What is the role? The Regional Marketing Manager will be responsible for developing and driving Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilisation of Aerogen technology within Southern Europe Cluster. This individual will report to the Associate Marketing & Clinical Education Director, with a dotted line to the Head of Southern Europe & MEA. They will work in strong partnership with sales leadership, global marketing, medical affairs, global cross-functional partners and third party vendors.

What are the key responsibilities? • Marketing Strategy: You will create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share.
• Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets, including social media, advertising, email, etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region and track return on investment (ROI).
• Product / Solutions launch: You will partner with Commercial Leadership to develop execute best-in-class launches to drive maximum market penetration. You will be responsible for the downstream launch strategy in region for new product launches.
• Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information, key messaging and build out an ROI calculator. Integrated omnichannel marketing plan to support the annual calendar.
• Distributor marketing strategy: Work with commercial team to onboard distributors in accordance with Aerogen best practice. Educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence. Ensure regular communications on in market activities and marketing updates.
• National Customer Facing Events: Full responsibility on Coordinating participation in events, event displays, and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact. Responsible for key event measurables, reporting success and surveys on all engagements. Post market follow up and track ROI associated with each event.
• Budget: Own and track and manage all spend in line with budget, keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
• Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
• KOL Strategy Support: Integrate KOL strategy with broader marketing and communications plan and showcase customer engagement activities and outputs.
• Peer to Peer Education: Take ownership of Peer to Peer Education within market; symposiums, workshops, webinars working with Medical Affairs and commercial. Gain accreditation for key activities and look to do full launch of AeroED, Aerogen’s Education portal in market with clear measurable and ongoing management.
• Society engagement: Responsible for working with key societies, along with medical affairs to build education programs, s