Marketing Operations Manager

We are seeking a Marketing Operations Manager to run AG’s marketing technology stack and reporting layer, and to carry an honest share of campaign delivery alongside it. HubSpot is our core CRM and CMS: you will administer the platform, manage leads and deals through their lifecycle pipelines, keep the data accurate and support campaign tracking across the team from first touch to closed revenue. You will build and maintain the attribution, automation and reporting infrastructure that AG’s campaign owners depend on, covering both our Always-On programmes and time-bound campaigns. On top of that ops backbone you will build campaign assets for campaign owners, take end-to-end ownership of one or more of AG’s Always-On demand programmes, and support website updates. AG runs an AI augmented marketing operation, so you will work daily with AI tools inside HubSpot and the wider stack, with the judgement to know when AI output needs a human eye.

Marketing Operations Manager

Key responsibilities

• Own and administer HubSpot as AG’s CRM and marketing automation platform: data architecture, custom properties, user management, lead scoring and platform governance.
• Standardise and run the lead lifecycle across the marketing team: lead, MQL, attempting, connected and SQL stage definitions with clear entry and exit criteria agreed with the sales team, plus day‑to‑day lead management covering routing, scoring and stage integrity.
• Administer HubSpot deal pipelines in liaison with the sales team: deal stage governance, pipeline hygiene, marketing‑to‑sales handoff integrity and deal‑source data quality feeding lead‑to‑cash reporting.
• Own marketing attribution and lead‑to‑cash tracking: source tracking, campaign association, UTM governance and attribution reporting that stands up to scrutiny from sales and the board, at both campaign and Always‑On programme level.
• Maintain marketing database quality and data processing: imports, deduplication, enrichment, segmentation integrity, bounce and unsubscribe hygiene, and GDPR compliant data management.
• Design, build and maintain marketing automation: workflows, lifecycle triggers, lead routing and notification logic.
• Own integrations between HubSpot and adjacent systems (website, forms, webinar and event platforms, sales tooling), keeping data flowing cleanly in both directions.
• Apply AI across the marketing stack: use AI tools inside HubSpot and adjacent platforms for content assistance, data enrichment and scoring, collaborate with AI‑driven workflows, and exercise judgement on when AI output needs human review before it ships.
• Build and maintain performance dashboards and recurring reports covering funnel conversion, pipeline contribution, ROMI and Customer Acquisition Cost for the Director of Marketing and campaign owners.
• Deliver campaign assets and execution support for campaign owners: emails, landing pages, lists and launch sequences, with every campaign instrumented before launch (tracking, campaign objects, dashboards and reporting wiring agreed with the campaign owner as a standard pre‑launch step).
• Take end‑to‑end ownership of one or more of AG’s Always‑On demand programmes: planning, execution, optimisation and reporting against pipeline targets.
• Support website management: landing pages, forms, tracking scripts and CMS content changes, in coordination with campaign owners and the web lead.
• Strive to be aware of processes and procedures to fulfil and adhere to requirements as required under the ISO 9001, 14001, 45001 and 27001.
• Responsibility for reporting, monitoring measurement, nonconformity and corrective action with regards to ISO 9001, 14001, 45001 and 27001.

Qualifications/Experience

• Bachelor’s degree
• 7+ years of experience in B2B marketing, with at least 3 years in marketing operations, CRM administration.
• Hands‑on HubSpot administration experience is required (Marketing Hub and Sales Hub): workflows, custom properties, lead scoring, deal pipelines, list management, reporting and user administration
• Proven experience building attribution and funnel reporting: lead through MQL and SQL to revenue
• Demonstrable campaign delivery experience: building and launching emails, landing pages and lists in HubSpot, not solely administering the platform for others
• Working AI literacy: practical use of AI tools within a marketing stack (content assistance, data enrichment, scoring) and sound judgement on when AI output requires human review
• Strong data discipline: database hygiene, segmentation and privacy‑aware data management (GDPR)
• Clear communicator able to translate campaign owners’ needs into ops infrastructure and explain reporting to non‑technical colleagues
• Analytical mindset with the ability to turn data into decisions, n