B2B & Trade Brand Activation Lead

Il y a 20 heures

Paris, Nouvelle-Aquitaine, France Veepee Temps plein 60 000 € - 90 000 € Contrat

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Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

📄 JOB DESCRIPTION

Within the Marketing Operations team, reporting to the B2B & Trade Marketing Manager, your main missions will be to support the development of meaningful relationships with our brands and activate the brands on our Veepee websites
You will be responsible for a certain product vertical or business across all our B2C countries

🎯 TASKS

Marketing activations of our brands: You are responsible for planning and setting up marketing actions/campaigns focused on activating our brands and offer on all our B2C platforms
- Co-define the planning with your marketing & planning colleagues, whilst having an international vision for each brand (keeping in mind benchmarks & specificities of each local platform)
- Brief & collaborate with different stakeholders (brands, design, CRM, B2B colleagues…) on your actions to collect all you need
- Implement (trade) animations and thematic campaigns and coordinate with other teams to implement other actions (adhoc communication, merchandising, etc.)
- Analyze the results of your campaigns, do the required reporting & use these learnings going forward
- Perform market trend analysis to understand market & brand dynamics that could be relevant for your business/ product category

Strategic brand development: You support the business to further develop our strategic accounts
Develop annual plans for our strategic brands addressing both brand and Veepee challenges

Collaborate with commercial teams to support strategic brand meetings (prepare presentation materials and assist to meetings if relevant)

Collaboration with commercial teams: You are the partner for commercial teams (of your vertical and/or business) to support them & their brands with their marketing needs
- Collaborate with commercial teams across countries to ensure brand plans are prepared, executed and communicated
- Be the spokesperson of marketing towards your commercial teams on general marketing topics (Value proposition, Market Insights, Pink Box, etc.)
Collaboration with marketing teams: You collaborate closely with your marketing colleagues to ensure all actions are coordinated and fit the full platform
- Collaborate closely with your colleagues of the B2B & Trade team to optimize the balance between verticals and businesses
- Guide & coach our more junior B2B & Trade colleagues to develop their skills and improve performance
- Collaborate closely with your colleagues of the CRM team to execute brand activation plans (e.g. coordination of adhoc communication, translations, etc.)
- Collaborate closely with your colleagues of the Projects team to align planning and execution of campaigns/projects
- Collaborate with other marketing teams to optimize planning, ensure operational excellence and working as efficiently as possible as a team
- Give support to other teams for translation needs

👉 MUST HAVE skills

Technical skills

Marketing competencies (brand and trade marketing)
Project management
Commercial mindset & understanding of brand environments
Consumer mindset & understanding of consumer trends
Proficient to carry out commercial & marketing analysis
Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
Professional fluency in English (spoken & written)

Behavioral skills

Creative and innovative thinking
Business and result oriented with an analytical mindset
Proactivity and agility, ability to find solutions
Attention to detail, organizational and prioritization skills
Commercial thinking - both brand and consumer focused
Strong oral and written communication skills
Strong interpersonal skills
Persuasive abilities and capabilities to unite and motivate

All our positions are open to people with health conditions or impa

B2B & Trade Brand Activation Lead

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