Responsable Paid Media

Responsable Paid Media & Growth (France)

About Criterion Global

Criterion Global is a rare independent international media strategy and buying agency built for growth in the new global economy—helping ambitious brands win across borders with agile global coverage and real in-market capability.

We are not a templated execution shop. Our clients trust us because we bring clear points of view, disciplined measurement, and the kind of in-market critical thinking that prevents expensive mistakes when scaling internationally. We’re intentionally low-profile, but for clients who need results across markets, we’re often a hidden advantage.

France is a priority market for Criterion Global’s continued Eurozone growth. This role matters.

This Role

The Responsable Paid Media / Acquisition Manager will lead acquisition strategy and execution for campaigns where France is not a “region” but a decisive market—with its own media economics, consumer behavior, platform dynamics, and creative norms that require expert judgment.

You will own performance outcomes end-to-end: from channel strategy and investment decisions to optimization, measurement integrity, and executive-ready reporting. You’ll work closely with Criterion Global’s international leadership, but you are expected to bring France-first thinking—including the confidence to challenge assumptions coming from outside the market.

Core Responsibilities

• Own paid media and acquisition performance across France for assigned clients and growth mandates
• Design channel strategy and investment logic across key platforms (e.g., Google, Meta, YouTube, programmatic, retail media where relevant, premium publishers)
• Build and defend clear hypotheses about what will work in-market and why (audiences, signals, creative formats, placements, auction dynamics)
• Manage budgets, pacing, and KPI delivery with strong operational discipline
• Lead experimentation: testing frameworks, learning agendas, incrementality-minded measurement, and performance diagnosis
• Partner with creative and strategy stakeholders to ensure media choices are grounded in how the French market actually behaves
• Maintain measurement hygiene: tagging, attribution guardrails, reporting accuracy, and data clarity for decision-makers
• Communicate performance and recommendations clearly to senior stakeholders—what changed, why it changed, and what we do next
• Identify structural opportunities: new channels, publisher partnerships, more efficient operating methods, and scalable playbooks rooted in France reality

Requirements & Qualifications

• Strong experience leading paid media / acquisition in France (agency or in-house), with demonstrable performance outcomes
• Deep hands-on fluency across major paid platforms; comfort operating at both strategic and execution levels
• Ability to articulate and defend in-market decisions with clarity and evidence—especially when those decisions are non-obvious to outsiders
• Strong analytical thinking: you can diagnose performance issues and separate signal from noise
• Excellent written and verbal communication (French required; English strongly preferred for global collaboration)
• High accountability, precision, and comfort operating in a contract-based, performance-oriented environment
• Bonus: experience supporting international brands entering France or scaling across multiple EU markets

What Success Looks Like

• France campaigns consistently meet or beat acquisition targets with clear rationale behind investment choices
• Stakeholders trust your judgment because your recommendations are market-grounded and well defended
• Testing produces real learning (not activity), and learning translates into better performance
• Reporting is accurate, insightful, and decision-useful at an executive level
• You become a go-to France market authority inside Criterion Global’s Eurozone growth engine

What We Offer

• Ongoing contract engagement with meaningful long-term opportunity
• High-stakes, high-impact work in one of our most important Eurozone markets
• Direct access to agency leadership and global client decision-makers
• Autonomy with high standards: you’ll be trusted to run your lane and be held accountable for outcomes
• A culture that values rigor, clear thinking, and defensible points of view over buzzwords and volume

Compensation, Payment & Contractor Status

To support an efficient and transparent review process, applicants are asked to briefly describe their preferred compensation structure (e.g., hourly, daily, project-based, or retainer) and their propose