Marketing Automation

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Marketing Automation & Digital Operations Specialist is responsible for the execution, optimization and measurement of digital marketing and customer engagement activities across Europe. The role combines marketing automation, digital campaign operations, creative execution and marketing analytics, ensuring that campaigns are efficiently deployed across channels, deliver a consistent customer experience, and generate measurable business impact. Working closely with Field Marketing, Optichannel & Communication Specialist and event team, the role will support marketing automation activities, digital campaigns, landing pages, paid media and supporting marketing technologies, while establishing robust performance measurement and reporting to continuously improve marketing effectiveness and ROI.

Responsibilities

• Act as a key operational expert for Marketo and related marketing technologies, managing campaign setup, execution, testing, optimization, and reporting.
• Build and deploy email campaigns/eBlasts, nurture programs, automated customer journeys, forms, and landing pages.
• Create target audiences and Salesforce (SFDC) campaigns, ensuring effective integration between Marketo, CRM, and other marketing technologies.
• Perform campaign quality assurance, including links, forms, targeting, tracking, and overall customer experience.
• Support integrated and optichannel customer engagement campaigns across email, web, paid media, events, and other digital touchpoints.
• Manage and optimize Google Ads and paid media campaigns, including keywords, audience targeting, campaign structure, creative requirements, and landing-page alignment.
• Track and analyze digital marketing performance, including engagement, lead generation, conversion, funnel progression, MQLs, and marketing contribution.
• Develop dashboards and post-campaign reviews to measure marketing effectiveness, ROI, and business impact, turning data into actionable recommendations.
• Support the adaptation and execution of creative digital assets across European markets, ensuring brand consistency while improving engagement and scalability.
• Champion marketing automation and operational excellence, including recurring activity automation, campaign best practices, and training/support for Veeva Vault PromoMats processes.

Preferred Requirements

• Strong expertise in Marketo and marketing automation technologies.
• Experience creating and managing email campaigns, nurture programs, automated journeys, forms, and landing pages.
• Ability to manage end-to-end digital campaigns, including setup, testing, execution, optimization, and reporting.
• Experience with CRM/Salesforce integration, audience segmentation, and lead management.
• Knowledge of optichannel customer engagement across email, web, paid media, events, and digital channels.
• Hands-on experience managing and optimizing Google Ads and paid media campaigns.
• Strong data analysis and reporting skills, including dashboards, conversion tracking, funnel performance, and MQLs.
• Ability to measure and communicate marketing ROI, effectiveness, and business impact.
• Experience adapting digital and creative content for different markets and audiences, particularly across Europe.
• Knowledge of Veeva Vault PromoMats and experience driving marketing automa