Global Marketing Manager CVUS
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Job Description Summary
Global Marketing Manager for EchoLab (Adults & Pediatrics) reports to the CVUS Global Marketing Director and is responsible for optimizing commercial performance through the development and execution of Global Marketing Plans, including New Product Introduction, in coordination with Global and Regional stakeholders. You will work closely with customers, sales and applications teams, as well as the Competition and Market Intelligence team to gather market insights and develop compelling value propositions, sales tools, product training, and competitive analysis. Digital strategy and social media awareness are key components of the role.
Essential Responsibilities
Market Analysis And Long Term Strategy
- Work with Global Business Director to develop market assessments and produce quarterly market share, pricing, and competitive deep‑dive analyses, identifying product and marketing opportunities for profitable growth.
- Develop a deep understanding of clinical and industry trends in the segment, perform product and service economic analysis, and support portfolio diversification strategies.
- Build strong connections with KOLs to understand unmet needs and serve as the Voice of Customers in shaping future product roadmaps and prioritizing product development.
New Product Introductions
- Lead NPI launch plans, develop business cases with Product Managers, and coordinate marketing plans with Regional Marketing Leaders.
- Create impactful value propositions for assigned products, services, and offers, based on customer challenges, unmet needs, and buying criteria.
- Define evidence generation plans to support value propositions; collaborate with KOLs and clinical teams during the NPI evaluation phase.
- Leverage KOLs as ambassadors, building thought leadership and customer awareness.
- Collaborate with Global Marcom and Regional Marketing Managers to develop campaigns that drive customer behavior change and leverage new channels, techniques, and digital strategies.
- Demonstrate creative thinking, influence key stakeholders, and communicate complex concepts effectively.
Qualifications / Requirements
- License in Business Administration, Marketing, or related field.
- 8+ years of experience in marketing, product marketing, or related field.
- Excellent oral and written communication skills.
- Experience collaborating with multidisciplinary teams.
- Recognized ability to lead teams and define a marketing strategy.
- Familiarity with the healthcare industry/products and experience managing an international brand.
- Strong analytical and process skills.
Desired Characteristics
- Significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development, and branding.
- Experience in both global and regional product marketing.
- Sound clinical expertise in interventional cardiology (devices and/or imaging).
- Comprehensive knowledge of product lines, markets, sales processes, or customer groups with strong commercial awareness and strategic thinking.
- Excellent communication skills in English and strong interpersonal and leadership abilities.
- Demonstrated project management and budget oversight.
- Customer‑centric and service‑oriented attitude.
Relocation Assistance
No relocation assistance provided.
Equal Opportunity Statement
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Version française
Résumé du poste
Le Responsable Marketing Global pour EchoLab (Adultes & Pédiatrie) est rattaché(e) au Directeur Marketing Global CVUS. Le poste est responsable de l’optimisation de la performance commerciale grâce au développement et à l’exécution des plans marketing mondiaux, y compris les lancements de nouveaux produits, en coordination avec les parties prenantes mondiales et régionales. Vous serez en étroite collaboration avec les clients, les équipes commerciales et applicatives, ainsi qu’avec les équipes d’intelligence concurrentielle et d’analyse de marché pour collecter des informations stratégiques de marché et développer des propositions de valeur percutantes, des outils d’aide à la vente, des formations produits et des analyses concurrentielles. La stratégie digitale et la visibilité via les réseaux sociaux constituent également une composante essentielle de ce poste.
Responsabilités principales
Analyse de marché et stratégie à
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