Content & Creative Marketer - Freelance

Contract type

Freelance , part‑time (around 2.5 days per week) - with a possible move to full‑time as the workload grows

Senior level

Mid-to-senior level

Location

100% Remote (Europe)

Start date

ASAP - the role is open and the need is immediate

About the role

DotWorld is a fast‑growing Venture Builder and SaaS Studio that designs, launches and scales several SaaS products in parallel. One of our products is a gamified micro‑learning and AI literacy platform , and all of its content - courses, modules, acquisition funnels, website, emails - is AI-generated at scale . Today, this product has no dedicated marketing function . Acquisition runs on organic and network, with no regular content production. Meanwhile, our first paid tests are clear: on this product, search‑driven leads cost far too much, while video and image formats on Meta come in significantly cheaper. So the bottleneck is not targeting - it is the volume and quality of creative and content . That is why we are creating this Content & Creative Marketer role. Your mission: feed the acquisition machine with content and creative , at a steady pace - organic content, video and static ad creative, landing pages, emails. You produce and execute yourself, leaning heavily on generative AI tools to industrialise production. You will not run the ad accounts: our media buyers handle that. But you think like a performance marketer - angles, hooks, iterations, reading results - because what you produce goes straight into campaigns.

The team

You will work directly with Charles , the product's founder , who will be your day‑to‑day contact and direct manager. You will be the first person dedicated to marketing on this product, working alongside the product team and our group acquisition experts - including Caroline AUDEBERT, our SEA Expert, who runs search. The team is fully remote, with a culture of agility, co‑creation and strong ownership.

Your responsibilities

• Content and creative production
• Video ad creative (short‑form, vertical) and static assets for Meta campaigns
• Organic content: posts, social formats, platform‑specific variations
• Landing pages and email sequences tied to campaigns
• Industrialising production with generative AI tools (video, image, text): high volume, low production cost, quality held
• Angles, messaging and personas
• Defining positioning and messaging by persona (learners, companies)
• Building an angle matrix to test: benefits, objections, awareness levels
• Monitoring the creative formats and patterns that work in edtech and consumer AI
• Feeding the acquisition loop
• Holding a production cadence: a steady flow of creative ready to go live
• Close collaboration with media buyers: briefs, iterations, variations on winning concepts
• Reading creative performance signals (hook rate, CTR, cost per result) to steer the next batch
• Measurement and iteration
• Tracking what you produce: what performs, what gets dropped, what gets scaled
• Contributing to acquisition reporting (PostHog is already in the stack)
• Explicit learning loop between a creative's performance and the next concept

About you

ExperienceSenior level: Mid-to-senior level3+ years producing content and creative in a marketing contextExperience in SaaS or a subscription app - a startup / early‑stage environment is a real plusYou have already produced creative that ran in paid campaigns and you know what that involves

Technical skills

Short‑form video production : editing, hooks, vertical formats, fast variationsGenerative AI tools for content production (video, image, text) - this is the core method hereConversion‑oriented copywriting : ads, landing pages, emailsPerformance / paid literacy : you understand how creative is judged in campaign (angles, testing, cost per result)Hands‑on Meta Ads (account structure, creative testing): a welcome plus , not a requirementTracking and analytics (PostHog or equivalent): a plus

Interpersonal skills

Full autonomy : you own this scope alone, with no creative team backing you upAbility to prioritise a broad scope within limited working timeSpeed of execution in an environment with no established processResults‑oriented, comfortable with data

Languages

French: fluentEnglish: fluentGerman or Spanish: a plus (the product is multilingual)

What makes this role attractive

• Blank page : you build the content and creative machine from scratch, with a dedicated media budget to test
• A product in a fast‑moving market (AI literacy) with a differentiating gamification angle
• Direct access to the founder , fast decisions, zero layers in between
• A role where generative AI is a genuine production lever , not a gimmick
• Part‑time, 100% remote :