TRAFFIC – MEDIA BUYER DSP
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Responsibilities
- Launch, optimize, and manage DSP retargeting campaigns in Gambling/iGaming;
- Build and manage campaign structures based on user segments and funnel stages;
- Technical setup: pixels, postbacks, user cookies, and tracking/attribution configuration;
- Analyze key metrics (CTR, CR, CPA, CPC, CPM, Spend, FTD, Deposit Rate) and optimize based on CPA, ROI, volume, and traffic quality;
- Creative performance analysis, tracking creative fatigue, and briefing the team for video/display creatives;
- Regular reporting and campaign summaries using Jira and Tableau;
- Manage campaign budgets independently and ensure compliance with GEO-specific advertising regulations.
Requirements
- Previous experience with ad networks or programmatic traffic sources, with mandatory experience in Gambling / iGaming;
- Deep understanding of DSP retargeting mechanics, user acquisition/retention, and funnel stages;
- Hands-on technical knowledge of pixels, postbacks, user cookies, attribution models (post-view vs post-click), and deduplication;
- Strong analytical ability to analyze CTR, CR, CPA, CPC, CPM, Spend, FTD, and Deposit Rate, with proven experience optimizing for ROI and traffic quality;
- Experience with A/B testing, tracking creative fatigue, and preparing briefs for video creatives;
- Practical experience working with Jira and Tableau for campaign reporting and management;
- Awareness of GEO-specific advertising regulations for gambling verticals;
Will be a Plus
- Hands-on experience working in high-risk/grey-hat verticals (Gambling/iGaming) using specialized niche DSP platforms (such as Ubidex, AdTarget, etc.).
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