Head of Marketing
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Responsibilities
- Define and bring Pretto's customer value proposition (CVP) to life across all touchpoints
- Ensure Pretto's messaging, visual identity and brand behavior are consistent
- Lead a team dedicated to brand and content
- Grow the reach and engagement of Pretto's media
- Define and deploy multichannel brand campaigns
- Oversee PR and corporate/institutional communications
- Establish brand measurement and manage the marketing budget
Requirements
- 8–10 years of experience in marketing and brand roles
- Proven experience building a B2C brand
- Strong brand vision
- A strong instinct for content, design and media
- Proven analytical and quantitative skills
- Experience with smart, frugal marketing approaches
- Inspirational leadership
- Ideally, personal experience of purchasing property
- Curiosity about the real estate sector
- Native French speaker
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