Strategic Communications
il y a 4 semaines
GENERAL NATURE OF JOB
The Director of Strategic Communications and Marketing (Global) is a seasoned communicator who can effectively communicate with all possible audiences in all media, a strategic though-partner to commercial leadership, and manages marketing resources. Works to advance Technetics as a trusted brand, develops and implements a long-term, informed communications and marketing vision, strategy, and execution, development of key messages, distribution on relevant channels, and measurement of the results. As a critical thought-partner with Product Managers, Market Managers, and regional sales leadership, they ensure high quality and consistency in communications and branding across all global channels and platforms. Develops, or oversees the development of Technetics digital and social media strategy, strategic campaigns, and content to further the Technetics mission.
The ideal candidate for this role is a strategic and creative thinker with experience across several communication and marketing specialties who can inspire collaboration across teams and develop appropriate positioning in alignment with the organization’s business priorities.
ESSENTIAL FUNCTIONS
Lead communications across public relations, brand, marketing, internal communications, and crisis response.
Collaborate with teams to create integrated communications plans.
Draft and review press releases, social media posts, marketing materials, and more.
Implement and measure innovative communications and marketing programs.
Oversee web content and design for brand alignment and user experience.
Align marketing strategies with division objectives and measure success.
Develop programs to raise brand awareness and drive lead generation.
Work closely with customers and internal teams to understand market needs and product value.
Manage the company’s digital marketing presence, including SEO, social media, and email campaigns.
Maintain and evolve the brand identity.
Provide support and counsel on marketing and communications efforts.
Manage marketing resources, vendors, and global marketing budget.
Achieve communications and marketing goals and report progress to the Executive Leadership Team.
Develop and monitor short- and long-term plans and budgets.
JOB QUALIFICATION
Bachelor's degree in Communications, Marketing, Business Administration, or equivalent experience.
Fluent in English; fluency in French is a plus.
Managerial experience in communications, marketing, or sales.
Strong communication skills and ability to articulate complex messages.
Ability to build and engage teams directly and indirectly.
Experience in leading globally within a matrix environment.
Creative, strategic, and analytical skills in communications and marketing.
Willingness to travel up to 25%, both domestically and internationally.
KEY COMPETENCIES
- Effective Communication - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Global Perspective - Taking a broad view when approaching issues, using a global lens.
- Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders.
- Organizational Savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
- Plans and Aligns - Providing direction, delegating, and removing obstacles to get work done.
- Drives Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
ABOUT THE COMPANY
Technetics is part of Enpro Industries (NYSE: NPO), a $2 billion global diversified manufacturer with a presence in over 100 countries and a workforce of more than 5,000 employees. We are recognized for our Dual Bottom Line culture, prioritizing both financial returns and our employees' personal growth and development. At Technetics, we invest in our team members, providing opportunities for them to make a difference while fostering a culture that upholds our core values of safety, excellence, and respect.
Enpro is a leading provider of engineered industrial products for the processing and general manufacturing industries worldwide. The company operates in two segments: Sealing Products, Advanced Surface Technologies.
Composed of Garlock, STEMCO, and Technetics Group, these businesses leverage a high degree of materials science application expertise, extensive proprietary knowledge, and deep customer relationships to create innovative sealing solutions complemented by value-added systems integration.
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