Senior Marketing Manager
il y a 2 semaines
What makes us Qlik?A Gartner Magic Quadrant Leader for 13 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.Here's how you'll be making an impact:Understand your market and drive marketing strategies:As a Senior Field Marketing Manager, you're responsible for partnering with the local Sales leadership team to translate business objectives into an efficient and effective integrated marketing plan aligned with GTM (direct & indirect business).You'll act as a strategic partner and collaborate with partners / BDR / Sales and cross-functional marketing teams to identify gaps and opportunities to build Qlik brand equity (full portfolio) as well as drive pipeline and revenue growth.You'll oversee the extension of global marketing activities, providing opportunities to connect and further engage with prospects and customers in the region.You'll execute a variety of marketing programs and activities including cross-sell/upsell campaigns, acquisition campaigns, and events/webinars.You'll leverage our Tech Alliances and Global System Integrators partners to gain new audiences and expand our reach.You'll support our focus partners (re-sellers) to generate revenue by managing MDF budget and set up co-marketing efforts aligned to specific GTMs.You'll measure marketing impact and evaluate event/campaign performance in order to drive continuous improvement and improve the overall effectiveness of marketing.You will manage the appropriate marketing budget for your activities.Own the holistic pipeline management:You will actively participate in regular pipeline reviews with key stakeholders and drive actions.You will implement a data-driven environment to drive sales conversations and take informed decisions on budget investment on marketing programs (including MDF) along with the customer journey.Be the voice of field and marketing:You'll provide direction into global marketing functions to influence centralized plans and execution.You'll ensure that field has a full understanding and visibility on all marketing programs and how it will support the local business objectives.We're looking for a teammate with:Skills:Deep understanding of how to build, deliver and optimize marketing plans, with a focus on driving results and business impact.Data-driven marketer who is digital savvy and understands today's marketing landscape.Ability to work effectively in a distributed team/matrixed environment – proven ability to collaborate with multiple stakeholders to drive a project or program to success.Excellent verbal and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization.Strong analytical and project management skills.Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.Experience in managing agencies and negotiating with vendors.A positive, self-starter.Ability to travel as needed – up to 25%.Experience:12+ years of marketing experience, specifically with a background in B2B Field Marketing.Enterprise software, BI or SaaS experience a plus.Have worked across some EMEA regions.Bachelor's degree in marketing, business management, or equivalent experience.Partner marketing experience.Knowledge of marketing technologies such as SalesForce.com, Marketo, ON24, social platforms such as LinkedIn, and Microsoft Office.Intent data (6Sense will be a plus) expert.Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.Experience in collaborating with multiple stakeholders to drive a project or program to success.Have an end-to-end, hands-on approach to marketing activities and programs.The location for this role is: Suresnes, France.Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunitiesWhat else do we offer?Genuine career progression pathways and mentoring programs.Culture of innovation, technology, collaboration, and openness.Flexible, diverse, and international work environment.Giving back is a huge part of our culture. Alongside an extra "change the world" day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs.
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