Senior Paid Marketing Manager

il y a 2 semaines


Paris, Île-de-France BettingJobs Temps plein
As such we are hiring for a Senior Crypto Acquisition Manager to focus on New Markets.This role is pivotal in driving aggressive growth through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC) to enhance our presence in the casino, sports, and crypto gaming space. Affiliate Marketing: Oversee and optimize affiliate marketing programs to ensure continuous lead generation, tracking, and effective partnership management. PPC Management: Create, manage, and optimize paid search campaigns (PPC) to acquire targeted traffic, focusing on high ROI and growth metrics.Crypto Acquisition: Lead efforts in user acquisition within the crypto gaming space, focusing on leveraging blockchain technology, crypto payments, and related services to attract a new audience.Build and execute strategies to engage with gaming influencers, streamers, and communities on platforms like Twitch, YouTube, and other streaming services to increase brand visibility and player engagement.Track performance metrics across all channels, providing regular reports and data-driven insights to senior management on the success of initiatives and strategies.SKILLS AND QUALIFICATIONSBachelor's degree in Business, Marketing, or a related field (or equivalent experience).In-depth knowledge and experience in casino and sports gaming, including trends and user acquisition techniques.Crypto acquisition expertise, including familiarity with crypto gaming and blockchain technology.Strong experience in affiliate marketing and building profitable affiliate programs.Demonstrated ability to manage PPC campaigns and other paid acquisition channels.Solid understanding of Twitch, streaming, and influencer marketing, with a proven track record of driving engagement and awareness through digital channels.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesGambling Facilities and Casinos
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