MEA Bakery Solutions Portfolio
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- Full-time
- Years of experience: 3 to 5 years
- Activity: Baking
- Contract type: Permanent Contract
As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions forBaking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed toworking with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs11 700 peoplein more than50 countries.
Lesaffre achieves a turnover of 3,2 billion euros.
Reporting to the Head of Innovation & Technical Services, we are seeking a strategic yet execution-focused Bakery Solutions Portfolio & Commercialization Executive to drive the commercialization and growth of our Bakery Solutions (Ingredients + Yeast) portfolio in the MEA region. Your work will directly influence market penetration, customer satisfaction, and competitive advantage in a dynamic and fast-growing region.
Your missions will be:
- Develop andexecute the MEA Bakery Solutions portfolio strategy, aligning with global business goals and regional market trends (e.g., clean label, cost efficiency, Halal/Kosher compliance, climate-resilient formulations).
- Conduct market and competitive analysis to identify gaps, opportunities, and threats in the MEA bakery ingredients and yeast markets.
- Define the long-term roadmap for the portfolio, including innovation pipelines, line extensions, and cost optimizations, with a 3-5 year outlook.
- Evaluate emerging trends (e.g., sustainability, plant-based baking, automation in bakeries) and recommend strategic adjustments to the portfolio.
- Collaborate with global R&D and Marketing teams to leverage global innovations and adapt them for MEA markets.
- Maintain the ideal core range of Bakery Solutions (Ingredients + Yeast) for the MEA region, ensuring alignment with business goals and local market needs.
- Prioritize projects (renovations, line extensions, cost optimizations) based on sales potential, profitability, and strategic fit.
- Track portfolio performance (sales, margin, market share) and recommend discontinuations or adjustments where needed.
- Work with Baking, Technical Application, Formulation, and Marketing to ensure product specifications, pricing, and positioning are optimized for MEA markets.
Project Execution
- Definethe strategic objectives for each project, ensuring alignment with portfolio roadmap and business goals.
- Identify high-impact projects that drive market differentiation, cost leadership, or customer loyalty in the MEA region.
- Develop project charters that outline scope, success criteria, risks, and resource requirements, with a focus on strategic outcomes.
- Monitor industry trends and competitive activity to adjust project priorities as needed.
- Present project updates and strategic recommendations to senior leadership (e.g., business reviews, investment decisions).
- Lead cross-functional project teams (Formulation, Technical Application, Marketing, Supply Chain, Regulatory) to deliver Bakery Solutions projects on time and within budget.
- Drive projects from initiation to completion, ensuring clear milestones, risk management, and stakeholder alignment.
- Coordinate with local markets to adapt global solutions to regional needs (e.g., regulatory compliance, cultural preferences, cost constraints).
- Share project outcomes with the MEA region to support daily business operations (e.g., launch readiness, training needs, conversion rates).
- Identify and advocate for sales and commercial support needs, ensuring strategic alignment with portfolio goals.
- Define the strategic direction for sales tools, training, and customer engagement in collaboration with Marketing.
- Provide input and validation on product messaging, positioning, and go-to-market strategies to ensure technical accuracy and market relevance.
- Act as