Global Traffic Manager
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At Younited, we believe credit and banking should feel as simple, fast and transparent as everything else in your digital life.
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So we build financial services that way. We combine technology, data and automation to rethink the way people borrow, pay, save and manage their money.
More than 1.5 million customers already use Younited across Europe.
What we build
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- Younited Credit - instant consumer credit, directly accessible to customers.
- Younited Pay - instalment payment and financing solutions embedded into our partners' customer journeys.
- Younited Cashback - cashback and personalised offers, enhanced by open banking data.
- Younited Bank - our everyday banking offering, currently available through helios by Younited and being expanded.
Younited in a few figures
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- 4 European countries, with close to 50% of our business generated outside France.
- ~500 Younies across Paris, Rome, Barcelona and Lisbon.
- Trusted by leading companies including Iliad, Bouygues Telecom, Free, Bpifrance, Apple, N26, Fortuneo, Smeg and Thermomix.
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- Make it simple - in the product, in the customer experience and in how we organise. Be transparent.
- Act as an entrepreneur - take ownership, play as a team, dare to try and accept failure.
- Innovate or die - challenge the status quo, however impossible it may seem.
- Faster is better - speed over perfection, alignment over debate.
- No limit - shoot for the moon, stay humble.
Join Younited and help us build the next generation of consumer finance and banking in Europe.
Context
Within our international marketing team, we are looking for a Global Traffic Manager to oversee our two business lines, Direct (B2C) and Partnerships (B2B), as well as our Paid Media investments across four European countries: France, Italy, Spain, and Portugal.
You will be responsible for executing the digital acquisition strategy, working closely with the local marketing teams.
Key Responsibilities
1) Managing multi-country Paid Media campaigns
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- Execute bidding strategies across media platforms, including Google Ads, Display, Meta, Bing, LinkedIn, TikTok, and others, in collaboration with the Business Units, meaning the different countries, and the Business Lines, Direct and Partnerships
- Ensure that the monthly spending and performance targets agreed upon with the local teams are met
- Lead any action plans required to achieve these targets
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- Produce and lead weekly reports and performance reviews to analyze trends and share progress on Paid Media projects with the marketing teams across all countries
- Lead monthly business reviews and steering committees with Management
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- Monitor market best practices and new developments related to changes in consumer purchasing behavior driven by AI, and define priority actions to adapt Younited's strategy
- Oversee cross-functional projects affecting Paid Media objectives, in collaboration with Younited's central teams, including Analytics, Risk, Product, and Pricing
- You have a Master's degree from a business school or an equivalent university program
- You have at least three years of experience in traffic management, either in-house or at a consultancy, ideally in an international environment
- You are an expert in advertising platforms, and search marketing holds no secrets for you
- Excel and Power BI are your best allies when it comes to making data-driven decisions
- English is your second language, and you are comfortable working in an internat
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