Retail Category Leadership Manager

Position Title: Retail Category Leadership Manager

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Position Type: Regular - Full-Time

Requisition ID: 45010

Retail Category Leadership Manager

Villeneuve d'Ascq, France

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences — together. With a customer-first mindset, we make doing business with McCain easy.

About The Role.

Are you passionate about category strategy, shopper insights and driving growth across diverse European markets? Do you enjoy connecting the dots between strategy and execution, influencing stakeholders and turning complex market insights into tangible business opportunities?

At McCain, we are looking for a Retail Category Leadership Manager to shape and drive our category leadership agenda across our key European Retail markets.

This is a newly created role with a unique opportunity to build a European category vision from the ground up. Working at the intersection of Marketing, Sales, Innovation and local Category Management teams, you will translate consumer and shopper insights, market dynamics and brand strategies into actionable category growth opportunities for our retail business.

You will lead category strategy for McCain and co-develop the category strategies for Pickers and Strong Roots in partnership with our International Snacking Category Manager. Across Continental Europe, you will turn market and shopper insights into growth opportunities, balancing a consistent regional vision with the specific needs of local markets

This is a strategic leadership role with a strong hands-on dimension. You will not have direct reports, but you will play a pivotal role in aligning and influencing a network of local Category Managers, building strong cross-functional partnerships and ensuring that our European category vision translates into meaningful local execution.

If you combine strategic thinking, strong category expertise and the ability to bring people together around a shared ambition, this is an opportunity to make a lasting impact on McCain's Retail business across Europe.

What you'll be doing.

• 
  
• Shape the European category strategy: Define and drive the category vision, segmentation and growth priorities for Retail Continental Europe, working closely with the Sales and Marketing Directors and aligning with McCain's long-term strategy and commercial objectives.
  
• Build category strategies across our brand portfolio: Lead category strategy development for McCain and co-develop the Pickers and Strong Roots category agenda in close partnership with our International Snacking Category Manager, connecting European market realities with global category perspectives.
  
• Turn insights into business opportunities: Leverage shopper, consumer, market and competitive insights to identify category growth opportunities across countries and channels, using data to inform decisions on assortment, innovation, promotion, merchandising and in-store activation.
  
• Bridge strategy and execution: Translate European category priorities into clear, actionable recommendations that local teams can implement, ensuring that category strategies are relevant to individual markets, customers and retail channels.
  
• Connect and influence across Europe: Build strong relationships with local Category Managers, Sales teams, Key Account Managers, Marketing, Innovation and global stakeholders to align priorities, share best practices and drive a consistent category agenda without direct line management authority.
  
• Strengthen customer partnerships: Partner with Key Account Managers to embed category insights into joint business plans and develop category-led partnerships with European retail customers and buying alliances, creating value for McCain, our customers and consumers.
  
• Champion data-driven decision-making: Work closely with Business Intelligence, Insights, Data & Digitization teams to maximise the value of market research and analytics, translating complex data into compelling recommendations and clear business actions.
  
• Represent Continental Europe within McCain's global category community: Connect with global and regional teams, particularly GB and wider EMENA, to exchange best practices, influence strategic discussions and bring relevant global insights into the European category agenda.
  
• Build a shared category leadership culture: Coach and support the local Category Manager community, encouraging intellectual curiosity, constructive challenge, knowledge sharing and continuous improvement across markets.
  

What you'll need to be successful.<