Fashion Europe Visual Merchandising Director

At CHANEL, Fashion Retail is where the creative vision of the Maison comes to life: in every boutique, every window, every silhouette, every product story and every client encounter. Visual Merchandising plays a defining role in shaping this experience. It translates the energy of each Fashion collection into a singular, desirable and emotionally resonant retail expression—ensuring that the image of the House is consistently elevated while remaining meaningful to clients across diverse European Markets. As Visual Merchandising Director, Europe – Fashion, you will hold end-to-end accountability for the Visual Merchandising strategy, governance, execution excellence and capability development across Europe. Reporting to the Head of Fashion Europe, you will set the direction for the European VM function, ensuring the right balance between Global creative intent, regional coherence, local relevance and operational feasibility. You will lead the Europe VM team and animate the wider VM community across Markets. In close partnership with Global Visual Merchandising, Image teams, as well as Europe Fashion Leadership team. You will turn the Fashion vision of the House into elevated boutique experiences across Europe.

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WHAT IMPACT YOU WILL HAVE

Bringing the artistic direction of the House to life in-store

Being an ambassador of CHANEL's style, serving as the interface between the House's artistic direction and the needs of the retail teams to inspire local clientele

Overseeing the adaptation of global VM designs to local windows and commercial spaces, supervising window design propositions and optimizing the use of commercial space

Ensuring all interpretations and modifications of initial concepts are communicated and reported to the Global VM office

Reviewing the quality of implementation of window displays and merchandise presentation for each of the six fashion collections per year

Leveraging local tastes, stock availability and performance data to maximize the commercial contribution of displays

Orchestrating and equipping the European VM community

Being the primary communication channel between the Global VM office and country visual merchandisers, ensuring two-way feedback on regional needs

Anticipating and responding to markets' needs while maintaining global consistency, creating adapted regional guidelines where relevant

Providing creative direction and technical assistance for all boutique installations throughout the region

Educating and equipping markets with all necessary knowledge and tools to execute the highest standards of visual merchandising — including a structured welcome and ramp-up for newly appointed local visual merchandisers, and a clear transmission of each new collection's creative intent, styling principles and execution standards

Deepening the image and business acumen of the community, so that creative choices are consistently connected to the client journey and commercial performance

Participating in buying sessions to ensure boutiques across the region receive the product selection reflecting the image standards and studio vision of each collection

Driving décor production, events and operational excellence

Overseeing the production of all window décor, in-store propositions and any items related to product presentation, to the highest quality standards and within global guidelines

Strengthening the Events dimension of our décor capability: scaling the team's ability to design and produce special event décor with Regional Marketing & Events, and formalizing ways of working, lead times and cost frameworks for a growing volume of solicitations

Respecting each market's budget while securing the best quality contractors, materials and suppliers at the best price, seeking multiple quotations for each installation

Supervising shipment procedures for all décor and VM tools, creating installation guidelines and overseeing the installation of window décor across the region

Building long-lasting partnerships with suppliers and contractors in respect of CHANEL's values and Code of Conduct, and advancing re-use, recycling and plastic-free materials in VM assets

Lead the governance of VM investments and budgets, ensuring resources are allocated to the initiatives with the greatest impact on image, client experience and business priorities.

Creating synergies across métiers

Establishing a structured partnership with the Watches & Fine Jewellery VM team ensuring a coherent client journey and a unified brand expression within the Fashion boutiques.

Aligning décor approaches, calendars, standards and budgets where pooling creates quality or efficiency gains

Working closely with Store Planning, Image, Product Merchandising and Architecture on new openings