Marketing Manager, Luxury Maison, Paris

Hanson Search is recruiting a Marketing Manager in Paris for a prestigious international Maison known for its heritage and exceptional client experience. This permanent role gives you real autonomy to shape the Maison’s presence in a key market, bringing bold ideas to life within a demanding framework.

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Leading Brand Marketing for a Luxury Maison in Paris

As Luxury Marketing Manager, you’ll report to the Market General Manager, with a functional line to the regional Head of Brand Marketing. In this position, you’ll lead brand marketing across Communication, Media, PR & Influence, Trade Marketing and Events & Client Experience.

Your remit is to turn global and regional strategy into a locally relevant market plan for Paris. It’s also a hands‑on role, so you’ll stay closely involved in planning and delivering media projects, PR activations, events, partnerships and client experiences.

What You’ll Do in This Marketing Role

Translate the brand direction locally

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• Turn global and regional brand strategy into a client-relevant market plan that respects the Maison’s heritage and luxury codes.
  

Own market planning and budget

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• Build and deliver the market’s annual integrated marketing and events plan, together with its budget.
  
• Prioritise initiatives and take considered risks, tracking budget and KPIs closely so that every investment works as hard as possible.
  

Lead local brand activation

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• Drive the planning and execution of local communication, media, PR, influence and partnership initiatives.
  
• Work closely with agencies and internal stakeholders so that every activation meets the Maison’s highest standard.
  
• Use each activation to build brand relevance and a loyal community around the Maison.
  
• Deliver Trade Marketing and local Visual Merchandising in line with global guidelines.
  

Deliver events and client experiences

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• Oversee local events and client launches from start to finish, covering venue selection, guest experience, production, partnerships and hospitality.
  
• Manage event budgets and lead post‑event evaluation so that lessons shape future plans.
  
• Stay closely involved throughout preparation and delivery, making sure every guest experience meets the Maison’s standards and strengthens client relationships.
  
• Partner with the Retail and Hospitality teams to create client and community experiences.
  

Bring market insight forward

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• Share structured insight with the region and headquarters on clients, culture, media, partners, brand ambassadors and emerging opportunities.
  
• Monitor brand performance, client insight, competitor activity, risks and lessons learned.
  

Enable bold and consistent execution

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• Select and manage the Maison’s agency and supplier roster within global standards.
  
• Coordinate internal teams and external partners, protecting brand coherence while encouraging thoughtful experimentation within agreed guardrails.
  

The Experience and Skills You’ll Bring

Experience

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• Marketing experience in premium or luxury environments
  
• Strong knowledge of luxury codes
  
• Expertise in communication, media, PR and influence
  
• Trade Marketing experience, along with a track record in events and client activations
  
• Proven planning skills, with confident management of budgets and agencies
  
• A strong understanding of clients and the local market, ideally in Paris
  
• Fluent in both French and English
  

Capabilities

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• Luxury fluency: you understand and embody the Maison’s codes and the behaviours expected in a high‑luxury environment.
  
• Client‑centric and community mindset: you start from client insight to create experiences and relationships that build a sense of belonging around the Maison.
  
• Integrated market planning: you connect communication, PR, media, Trade Marketing, events and client experience in one coherent plan.
  
• Thoughtful risk‑taking: you test new ideas confidently within the agreed strategy and budget, flagging any exceptions early.
  
• Insight‑led execution: you use client, cultural, PR, media and competitive insight to sharpen the relevance and impact of every choice.
  
• Collaborative delivery: you work comfortably from the market through to headquarters, balancing creativity with quality, timing, budget, compliance and measurable outcomes.
  
• Executional