Remote Channel Marketing Lead — Partner Growth

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Paris, Île-de-France Harfanglab Temps plein

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The Channel Marketing Manager owns the company’spartner-led marketing motion and its contribution to marketing-sourced pipeline. Sitting within Marketing and reporting directly to the CMO, this role turns our channel ecosystem — particularlyMSSPs and distributors— into a growth engine through partner activation, strategic events, demand generation, and targeted account programs
This is anautonomous, hands-on marketing roleworking closely with Channel, Sales, CSM and across Marketing, but not acting as a “middle person”. You own the strategy, execution, investment, and outcomes
Own theChannel Marketing strategy and executionacross strategic and priority partners, particularly MSSPs and distributors
Determine where Marketing should invest across the partner ecosystem based on ICP, market opportunity, partner potential, and pipeline objectives
Manage anROI-driven Channel Marketing budget, including MDF and co-marketing investment
Own channel activation end-to-end — frommajor international Partner Kickoffs to highly targeted tactical events, alongside digital campaigns and always-on partner demand programs
Build joint GTM strategies and execute demand-generation programs with priority partners, directly contributing to marketing-sourced pipeline
Create scalable partner plays, campaign-in-a-box programs, and other repeatable motions, while knowing when to break the playbook and try something new
Own partner activation and engagement, ensuring programs are adopted, optimized, and measured
Work hand in hand withChannel and Salesto turn commercial priorities, partner intelligence, and account insight into effective marketing programs
Partner with Field Marketing, Demand Growth, Product Marketing, PR & Comms, Content, and Design to amplify channel programs, without outsourcing ownership
Contribute toABX programsfor strategic accounts where partner relationships can create differentiated engagement and pipeline
Own and optimizePRM platformsand partner marketing infrastructure, including Salesforce
Useaccount intelligence, CRM/PRM data, intent signals, and automation — including AI where it genuinely improves speed, scale, or personalization —to identify opportunities and improve performance
Localize programs acrossEnglish-, French-, and German-speaking marketsand travel regularly to engage partners and support key events

Benefits

Flexible remote work options
Health insurance: The best health insurance with Alan and Moka Care, a mental health at work app
Meal vouchers: We use the Swile card and also have access to a discount platform through our works council
7 to 11 additional days off (RTT) per year, in addition to the 25 days of paid vacation
GymLib subscription, covered 80% by HarfangLab
Access to training and events of your choice and according to your professional needs

Fluent with PRM platforms, partner marketing infrastructure, and MDF/co-marketing programsDemonstrated ownership of an ROI-driven marketing budgetProven experience building partner-led programs that generate measurable pipelineStrong account intelligence instincts and the ability to turn partner and market insight into actionStrong understanding of working with MSSPs, distributors, and indirect routes to market5+ years of Channel Marketing experience, ideally in cybersecurity, B2B technology, or SaaSA creative, scrappy, hands-on mindset. xuezdbg You know what has worked, but don’t assume what worked yesterday will work tomorrowComfortable operating autonomously, making decisions with imperfect information, and owning execution from idea to impactA highly data-driven, commercially minded approach — you care about pipeline and outcomes, not activity for activity’s sakeFluent English and French requiredGerman would be a serious assetWillingness to travel regularly in France and abroadBased in Paris, France

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Des options de télétravail/travail à domicile sont disponibles pour ce poste.

Remote Channel Marketing Lead — Partner Growth

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