Fractional CMO
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Location: Paris, France (Hybrid)
Maximisez vos chances de réussite pour cette candidature en vous assurant que votre CV et vos compétences correspondent bien.
Type: Freelance
Category: Strategic Marketing
Compensation: €700 to €1,000 per day
Role OverviewLa Bourse aux Livres is seeking a Fractional CMO to take a strategic perspective on marketing and support the company through its next growth phase. The role involves steering and having real weight in business decisions.
Responsibilities- Provide an overall vision on marketing topics and serve as strategic advisor to management
- Define annual marketing objectives and associated trade-offs
- Build and lead the influencer strategy
- Structure the pricing strategy
- Influence product strategy in connection with business challenges
- Confirmed B2C experience
- Experience managing a marketing department
- Ability to navigate between strategic vision and broader business topics (pricing, product) xuezdbg
- Freelance mission, 1-2 days per week
- High-impact role with genuine strategic latitude
- Start ASAP
- HR interview
- CEO interview
- Practical case study
- Founders interview (CEO + Managing Director)