Fractional CMO

Il y a 2 jours

Paris, Île-de-France Gofractional Temps plein
Fractional CMO

Location: Paris, France (Hybrid)


Maximisez vos chances de réussite pour cette candidature en vous assurant que votre CV et vos compétences correspondent bien.

Type: Freelance

Category: Strategic Marketing

Compensation: €700 to €1,000 per day

Role Overview

La Bourse aux Livres is seeking a Fractional CMO to take a strategic perspective on marketing and support the company through its next growth phase. The role involves steering and having real weight in business decisions.

Responsibilities
  • Provide an overall vision on marketing topics and serve as strategic advisor to management
  • Define annual marketing objectives and associated trade-offs
  • Build and lead the influencer strategy
  • Structure the pricing strategy
  • Influence product strategy in connection with business challenges
Required Qualifications
  • Confirmed B2C experience
  • Experience managing a marketing department
  • Ability to navigate between strategic vision and broader business topics (pricing, product) xuezdbg
Work Arrangement
  • Freelance mission, 1-2 days per week
  • High-impact role with genuine strategic latitude
  • Start ASAP
Selection Process
  • HR interview
  • CEO interview
  • Practical case study
  • Founders interview (CEO + Managing Director)