Global Category Marketing, Associate Manager
il y a 4 semaines
For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
As **Global Category Marketing, Associate Manager**, you support the Senior Global Brand Manager in the delivery of Global multi-year growth strategies for the Blade Excellence portfolio. This role is responsible for leading Global innovation, portfolio management, executing brand growth strategies, and managing the day-to-day operations of the business including innovation gate process, brand content delivery, business analysis, budgeting, and key brand initiatives.
**Main Responsibilities**:
- Supports the development of successful strategic business plans to deliver against annual brand targets.
- Global Innovation Leader: leading cross-functional teams to deliver multi-year disruptive innovation, including identifying consumer insights, coordinating and analyzing market trends and research, partnering with R&D to identify and develop partnerships and technologies, developing packaging and Commercial launch materials.
- Global Portfolio Management: support the execution of the global portfolio strategy based on consumers’ needs and occasions in alignment with the Brand’s Equity strategy. Define priority Need Spaces and Growth opportunities. Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy.
- Partners with the Global Brand Development team in the development and global roll out of creative communication and partnership campaigns.
- Supports the Regional Commercial teams go-to-market strategy and execution of aligned innovation launches on the core business and new items.
- Champions the day-to-day operational functions of the global brand, including innovation gate process management, and leading the team’s budget management & invoicing
**Qualifications**:
- Bachelor's degree in Business Marketing, Business Administration, or related field
- Minimum 2-4 years of Marketing experience, in CPG Innovation a plus.
- Solid MS Office skills - PowerPoint, Excel, Word
- Demonstrated project management experience
- Demonstrated product or brand management experience
- Excellent interpersonal, communication and presentation skills
- Strong understanding and experience of both Qualitative / Quantitative consumer research with ability to pull out insights from the research
- Proven analytical skills with the ability to interpret data and translate into actionable recommendations for new innovation initiatives to feed brand growth
- Strong consumer-focused orientation and problem-solving skills. Ability to think and sell conceptually
- Ability to flex between strategic, analytical, and creative thinking, with an open and entrepreneurial mindset
- Solid organizational and project management skills. Ability to work with cross-functional teams and cross-cultural environment, manage and prioritize multiple projects, deadlines and priorities
- Strong financial acumen & experience in managing brand budgets
- Highly motivated, dedicated, self-starter with ability to work independently
- Flexibility and resilience in a fast-moving environment
- Fluent English
**What would be a plus for us**:
- Experience in innovation funnel and/or global launches
- Experience working with Panel data and consumer data/insights tools
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
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