Global Digital Analytics

il y a 4 jours


Massy, France Getpro Temps plein

**Responsibility**:

- Define the global tracking strategy of Ecommerce Website and Mobile app, producing tracking plan, specs and checklists for local teams
- Follow-up closely the integration and train local teams on best practices in tracking project management (how to work with product and dev teams)
- Provide extensive support on key tracking projects (server-side tracking, GA4 migration, testing automation)
- Provide support to local dev teams during implementation phase
- Ensure the analytics tools are well set-up (property and view levels for GA) and adapted for local teams usage
- Identify key insights from local analysis to diffuse best practices or feedback to improve conversion
- Share best practices in CRO project management (how to work with product and UX teams)
- Help countries define core KPIs to focus on and build the best reporting templates
- Help countries build the best dashboards, focusing on core KPIs

**Requirements**:

- Min. 3/5 years of experience in Digital Analytics in complex realities
- Extensive knowledge of Digital Analysis tools, such as Google Analytics (GA4), Content Square, Google Tag Manager
- Web & Mobile app tracking expertise (writing, testing and project management) and especially in advanced analytics topics (server-side tracking, GA4 migration, testing automation tool such as Observe Point/Seenaptic)
- Familiarity with Data Analysis, CRO and A / B Testing methodologies
- Team spirit and problem solving mindset

Experience : 2 - 5 ans


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