Global Director of Marketing

il y a 1 jour

Massy, France Infovista Temps plein

**The Role & Team**:
**Key Responsibilities**:
**Brand Positioning**:

- Manage and evolve Infovista and Hammer brand and guidelines.
- Shape and clearly communicate Infovista’s vision, product line & value proposition.
- Strengthen market awareness across our priority target markets and personas.

**Product Marketing and content**:

- Partner with Product Management to define launch strategies for new products, working closely with cross-functional teams (R&D, regulatory, sales, etc.) to ensure successful product introductions in key markets, as well as contributing to effectives sales enablement.
- Develop and manage product literature and content library including collateral, web content, thought leadership, webinars, blog posts, etc

**D**emand Generation**:

- Develop and execute marketing strategies, plans and campaigns to generate marketing qualified leads (customer acquisition) and customer upsell/cross-sell programs (customer retention) through and with our internal sales teams, alliance partners and channel partners.
- Manage all aspects of partner and internal sales leads from initial point of contact to closure.

**Communications**:

- Manage external media companies, agencies & suppliers.
- Manage all communications both internally & externally, including industry analysts and press.
- Oversee content creation & management including website, collateral, social, thought leadership with the support of our Marketing shared services.

**Digital Marketing**:

- Manage the digital marketing teams which oversees all other digital assets, including website, SoMe, etc.
- Develop direct and indirect digital campaigns, including 3rd party media, paid ads, SEO strategy, etc.

**Marketing Operations & Analytics**:

- Manage the Marketing Ops team which maintains and evolve our MarTech
- Drives web traffic and generate new leads, while nurturing existing leads towards conversion
- Monitor and report on campaign performance, assessing ROI and KPIs.

**People and Budget Management**:

- Set a vision and clear expectations with your team. Identify strengths and leverage those strengths across the team and the organisation.
- Oversee global marketing budgets, ensuring optimal allocation of resources for maximum ROI on marketing initiatives.

**Skills, Experience and Qualifications**
- 8+ years’ experience of telecom software market in product marketing (ideal) and/or relevant roles, such as other marketing areas and product management disciplines
- Experience and deep understanding of network infrastructure management software (planning and design, testing, service and experience assurance) and telecom trends highly desirable
- Demonstrated experience in running a global marketing team or function, including managing a team of high preforming professionals.
- Demonstrated success in driving marketing innovations and implementing winning strategies.
- Results oriented professional with a demonstrated background in monetizing marketing leads to revenue.
- Excellent execution: self-sufficient in taking objectives, prioritizing, managing resources, and project managing execution to completion. Must be reliable and deliverables focused
- Hands-on and self-motivated, enthusiastic and results-driven
- Proven ability to communicate, present and influence key stakeholders specifically at executive and C-suite level.
- Able to work effectively in a fast-moving environment.
- Excellent understanding of the full marketing mix and up to date with the latest trends and marketing best practices.
- Needs to be entrepreneurial, driven and creative to get the job done
- Excellent written and spoken English

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