Customer Marketing Manager

il y a 4 semaines

Lyon, France Thomas International UK Limited Temps plein

**Veuillez postuler sur Isarta.fr**:
**About the Company**

Thomas International are a leading global talent assessment platform provider. For 40 years, we have been using our suite of scientifically valid psychometric assessments and in-house training portfolio to provide technology driven solutions to ensure our clients recruit, develop, manage and engage their workforce as effectively as possible. We own our businesses in the UK, France, Belgium, Netherlands, South Africa, Australia, Hong Kong and Malaysia with circa. 200 employees and have developed an extensive distribution model for our assessments and, as a result, we sell to over 50 countries worldwide.

The company received private equity investment in February 2018 and is on an accelerated and ambitious growth plan. This will be achieved through a transformation of our online products via our new Thomas Assessment platform, launched in late 2020. We will continue to build upon our combination of science, data and technology, delivered via a SaaS approach that is disruptive in challenging the existing solutions in the market.

**About the Role**

Working with the Director of Demand Generation and wider Marketing and Customer Success teams, our Customer Marketing Manager will create, manage, deliver and report on customer marketing programs designed to deliver an exceptional customer experience and drive expanded revenues from our global customer base.

The Customer Marketing Manager is a ?hands on? role to support the delivery of measurable and scalable communication campaigns covering every aspect of the post-acquisition customer journey, from onboarding through to renewal and expansion.

Working in close collaboration with partners in Customer Success, Sales and Regional Marketing teams, the role will be responsible for ideating, building, executing, and tracking the outcomes of global and regional customer programs that underpin the target customer experience. They will then report back to senior leadership and showing ongoing optimisation of marketing investment.

**Responsibilities**
- Plan, develop and execute the customer marketing strategy globally
- Measure, optimise and report out on the success of customer campaigns
- Measuring/tracking revenue resulting from Customer Marketing efforts to optimise Return of investment
- Strategy: partner with Customer Success (CS) define a community marketing strategy, one designed to commence build of an engaged community of users with activities to bring it to life
- Community Champion: be the face of the community, whether online or at physical events, and evangelise about what the community can do to help our audience
- Community Evangelists: identify community leaders and empower them to add more value to the community, share stories, advocate.
- A maniacal focus on the experience, success and resulting advocacy of current customers
- Educate customers about our products and services including to support product launch & adoption goals
- Deliver programs to create and leverage a dynamic community of referrals and advocates within the customer base
- Create connections with customers (engagement) to gain referrals, impact renewal rates, increase customer satisfaction and NPS scores
- Collect customer feedback via CSAT and NPS surveys and relay to product and CS teams
- Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organisation
- Manage consistent messaging and optimise communication touchpoints across the global customer base through in-app, digital and offline channels
- Utilise product usage and customer propensity data to identify opportunities for cross-sell and upsell communications, increasing loyalty and retention
- Drive and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns
- Manage and expand a library of up-to-date customer success stories for use across marketing, PR and sales channels
- Develop a customer lifecycle campaign framework and work with marketing operations to implement
- Create specialised marketing content for account management/customer success to help at-risk customers with targeted training and support resources

**Requirements**:

- Demonstrable experience in communications, customer marketing or a related field
- Experience of working within a community strategy for a Business 2 Business (B2B) company
- Experience with CRM, digital and B2B marketing, marketing automation
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
- Familiarity with B2B marketing, lead generation, and sales processes
- BA/BS degree or equivalent working experience
- Strong writer and content creator
- Good time-management skills
- Ability to multi-task
- Excellent interpersonal and communication skills
- Critical-thinker and problem-solver
- Creativity to develop

  • Customer Success Manager

    il y a 2 jours

    Lyon, France SMADE Temps plein

    **Who are we ?** In the field of orthopedic surgery, manufacturers are increasingly demanding solutions to collect data and meet the challenges of patient health and inventory management. SMADE provides smart tracking solutions integrated into surgical trays that transmit key data to our platform (the S-HUB), to enable faster inventory controls, smoother...

  • Customer Support Manager

    il y a 1 mois

    Lyon, France Million Victories Temps plein

    Lyon (69) Position Duties You will be the main responsible person behind Million Lords customer support. As a Customer Support Manager, you will report to your marketing director and work in close collaboration with the community and operation teams. You will represent our studio in one-on-one support interactions and be a friendly and helpful resource...

  • Customer Success Manager

    il y a 4 semaines

    Lyon 3e, France Objow Temps plein

    _**Customer Success Manager (CSM) H/F en alternance**_ Prêt(e) pour un nouveau défi ? Rejoins Objow, la start-up lyonnaise lauréate French Tech qui révolutionne le pilotage des performances et l’animation des équipes ! Entièrement connectable aux différentes sources de données des entreprises (CRM, ERP, VoIP, LMS ), Objow aide à motiver et à...

  • Customer Success Manager

    il y a 1 mois

    Lyon 3e, France Objow Temps plein

    _**Customer Success Manager (CSM) H/F en alternance**_ Prêt(e) pour un nouveau défi ? Rejoins Objow, la start-up lyonnaise lauréate French Tech qui révolutionne le pilotage des performances et l’animation des équipes ! Entièrement connectable aux différentes sources de données des entreprises (CRM, ERP, VoIP, LMS ), Objow aide à motiver et à...

  • Manager, Customer Service

    il y a 1 mois

    Lyon, France Anuview Temps plein

    Summary: As the leader and service planner of the services activity based in Saint-Etienne, you will be responsible for the efficiency of services, development of the team, respect of the regional and global strategy of the group as well as defining the global strategy of technical support for our Fiber Optic products. You will be responsible for...

  • Alternance - Marketing Customer Experience (H/F)

    Il y a 2 mois

    Lyon, France Infodis Temps plein

    Studi, l'école n°1 de la formation 100 % en ligne, recherche pour son entreprise partenaire, acteur majeur de la transformation numérique des entreprises, un Marketing Customer Experience (H/F) en contrat d'apprentissage.Lancez votre carrière dès à présent en suivant l'une de nos formations diplômantes en Marketing et Communication reconnues par...

  • Customer Success Manager Europe

    il y a 1 mois

    Lyon, France Upfluence Temps plein

    CDI - Temps plein - 35 heures/semaine - Basé à Lyon - Possibilité de faire du télétravail partiel - Salaire en fonction de l’expérience **À propos d'Upfluence** Upfluence développe et commercialise dans le monde entier un logiciel de marketing d’influence en mode SaaS. La plateforme Upfluence permet aux marques et aux agences d’identifier et...

  • Marketing Manager

    il y a 1 mois

    Lyon, France GoStudent Temps plein

    We are seeking a highly motivated marketing manager to support the local Head of Marketing in the creation and management of marketing activity in the France/Belgium market. You'll have sharp, creative instincts, and be adept at working on integrated marketing campaigns that support GoStudent's lead generation and brand building objectives. As a key pillar...

  • Senior Manager, Global Customer Experience

    il y a 1 semaine

    Lyon, France Maxeon Temps plein

    Powering Positive Change In a world of constant change, the only way to make a meaningful impact is to stay ahead of the curve. That’s why at Maxeon Solar Technologies we’ve been pushing the boundaries of solar innovation every day for 35 years - from the very edge of outer space to countless rooftops below. Our highly advanced solar products are...

  • Customer Success Manager

    il y a 1 mois

    Lyon 3e, France Adequation Temps plein

    ADEQUATION, bureau d'études et de conseil spécialisé dans l'observation des marchés immobiliers et le conseil en développement de projets immobiliers, recherche un(e) Customer Success Manager pour rejoindre notre équipe dynamique basée à Lyon. Le rôle du (de la) Customer Success Manager sera de mettre en place une stratégie de fidélisation des...

  • Customer Success Manager

    il y a 4 jours

    Lyon, France Aras Corporation Temps plein

    **About Aras**: With over 700 employees in 11 countries, Aras is one of the fastest growing privately held Product Lifecycle Management (PLM) companies. We reinvent, engineer, and manufacture software to empower our customers with the flexibility to overcome tomorrow's challenges today. We have experienced steady growth year after year and are looking to...

  • Customer Success Manager F/M

    il y a 1 mois

    Lyon, France DataGalaxy Temps plein

    Who we are: Founded in Lyon, FR in 2015, DataGalaxy is the industry's first Data Knowledge Catalog helping organizations understand how their entire business runs on data. Our data management platform is dedicated to providing user-friendly metadata mapping, management, and knowledge sharing to support organizational data governance and literacy....

  • Customer Success Manager

    il y a 4 semaines

    Lyon 3e, France Recom Temps plein

    Tisio est une plateforme de mise en relation entre personnes souhaitant vendre ou acheter un temps d'échange en visio pour du conseil, un témoignage, un avis ou un partage d’expérience et/ou d'expertise. Un outil facilitant la mise en contact comme il n’en existe pas encore ! Aujourd’hui, Tisio est à la recherche de son premier CDI : un Customer...

  • Customer Success Manager

    il y a 1 mois

    Lyon 6e, France Proxity Temps plein

    Customer Success Manager (H/F) **A PROPOS DE PROXITY** Proxity propose des solutions pour dynamiser commercialement un territoire, en associant tous les acteurs : collectivité, consommateurs, commerçants, l’objectif étant de valoriser la consommation locale. Nous soutenons les consommateurs mais surtout les commerçants à qui nous offrons des...

  • Customer Success Manager

    il y a 1 mois

    Lyon 2e, France Reportlinker Temps plein

    ReportLinker is a tech company that uses artificial intelligence to deliver market data and forecasts and thus help research, business development, or marketing teams to better understand and analyze a sector. The company’s platform uses machine learning and natural language processing (NLP) to provide their clients with an AI driven market intelligence...

  • Customer Success Manager

    il y a 1 mois

    Lyon, France Speedernet Temps plein

    Aujourd’hui Speedernet cherche à renforcer son équipe Customer Success ! Qui sommes-nous ? Entreprise lyonnaise depuis près de 25 ans, Speedernet accompagne ses clients (essentiellement grands comptes) dans leurs projets de formation digitale. Innovation et créativité caractérisent l’ensemble des réalisations et font de Speedernet un acteur...

  • Customer Success Manager

    il y a 2 jours

    Lyon, France Agicap Temps plein

    Created in Lyon in 2016 by French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 7000 customers and revenue growth above 100% YoY for the past 3 years. GP Bullhound has ranked us as the next most likely unicorn in Europe.Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their...

  • International Project Manager

    il y a 7 jours

    Lyon, France Agicap Temps plein

    **Lyon** **Customer Success - CS Ops /** **Permanent - Full-Time /** **On-Site** - Created in Lyon in 2016 by French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 7000 customers and revenue growth above 100% YoY for the past 3 years. GP Bullhound has ranked us as the next most likely unicorn in Europe. Agicap allows CEOs and...

  • Alternance - Customer Relation Manager (Chargé de

    il y a 1 mois

    Lyon, France SmartAgenda Temps plein

    **Alternance - Customer Relation Manager** **Chargé de relation clientèle** **1/ Présentation de SMARTAGENDA**: **SMARTAGENDA **est un logiciel en mode SaaS de gestion des rendez-vous en ligne. 100% paramétrable, la solution est idéale pour la gestion des rendez-vous digitaux. L'ensemble de notre équipe et l'hébergement des données sont basés en...

  • Customer Success Manager

    Il y a 2 mois

    Lyon, France Sociabble Temps plein

    Description de l'entreprise Et si les entreprises avaient des collaborateurs vraiment bien informés, engagés, et influents sur les réseaux sociaux ? C’est le défi que Sociabble a décidé de relever en 2014 en lançant une plateforme SaaS de communication interne, d’Employee Advocacy et d’Employee Engagement. 9 ans plus tard Sociabble est...