Senior Brand Manager, Growth Platforms

Il y a 4 mois

Avignon, France McCormick (Ducros, Vahine & Thai Kitchen) Temps plein

**Principales responsabilités**:

- Piloter le développement de la stratégie d’innovation de la catégorie d’aide à la préparation aux desserts sur la région EMEA sur 1 à 3 ans dans le but de définir les produits à venir et contribuer au plan annuel des marques
- Etablir des relations solides transversales et travailler en étroite collaboration avec le marché principal (France) pour influencer les priorités locales et lancer les plans établis sur 3 ans et à long terme
- Analyser continuellement le marché afin de piloter la catégorie et la performance des nouveaux produits
- Travailler en étroite collaboration avec l’équipe Insights & Analytics afin d’interpréter les données en mettant des plans d’actions en cohérence avec l’analyse permettant ainsi d’identifier les innovations et les opportunités sur le marché EMEA
- Piloter le développement et la livraison des innovations étape par étape et s’assurer de l’alignement de toutes les parties prenantes
- Travailler en étroite collaboration avec les category managers, les équipes commerciales, les équipes omnicanal afin de définir les meilleures stratégies

**CANDIDATE PROFILE**:

- Bac+5
- Expériences réussies au sein d’une entreprise du même secteur dans un département similaire à celui du « Marketing Growth Platform »
- Goût pour les chiffres et l’analyse, à l’aise sur des outils tel que Nielsen, Kantar & Google trends
- Solide compréhension commerciale et du business plus globalement:

- Centré sur le consommateur, vous placerez naturellement le consommateur au cœur et excellerez dans l’analyse des données et des études de marché et de tendances. Vous êtes à l’aise avec la variété de méthodologies de recherche et l’interaction avec plusieurs agences.
- Approche omnicanale dans le développement et la gestion de portefeuille de nouveaux produits
- Capable d’influencer et de collaborer dans le but dans le but de croitre avec une vision claire de la catégorie
- Capable de prioriser
- Esprit d’équipe
- Orienté(e) solution
- Anglais courant

Type d'emploi : Temps plein, CDI

Avantages:

- RTT

Programmation:

- Du lundi au vendredi

Types de primes et de gratifications:

- Prime annuelle

Lieu du poste : En présentiel

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