Global Head of Consumer Experience

il y a 3 semaines


Paris, France RIMOWA GmbH Temps plein

Company: Krug
- Country / Region : France
- City : Paris
- Business group: Vins & Spiritueux
- Contract type: CDI
- Function: Communication & Evénementiel
- Experience required: Minimum 10 ans
- Reference No.: MHCS01918
- Date of publication: 2023.06.29

POSITION

Maison Krug is looking for its **Global Head of Consumer Experience & Influence** to continue building Craftmanship credentials & Emotional connections with Krug Lovers.

A key member of the Krug Marketing & Communication Team, the Global Head of Consumer Experience & Influence translates Krug Brand strategy into inspiring plans that will craft the Future of this Luxury House.

Under the responsibility of the Krug Marketing & Communication Directo r:
**Lead & oversee Consumer Experiences**
- Define unique Consumer Experiences concepts aligned with the Maison Strategy and Storytelling.
- Manage internal and external teams to deliver Global Experiences & Guidelines for roll-out.
- Support Local teams to deliver at the best level of execution, aligned with the Maison standards.
- Develop and host Experiences at the Maison de Famille in Reims: Press trips, Private Clients and Trade visits,

**Lead Global Influence strategy & execution**
- Design a Global Influence strategy aligned with the Maison Strategy and Storytelling (liaising with Marketing, Digital, Commercial & Wine teams) with the aim to maximize earned media.
- Produce guidelines for Markets on execution and KPIs.
- Proactively identify Influence opportunities and seek ways to enhance Krug’s exposure.
- Consolidate and measure results of the Earned Media activity vs KPIs set in strategy - preparing insight reports & recommendations.

**Represent the Maison with Global Influence Stakeholders**
- Build and cement strong relationships with key editors, opinion leaders in the world Gastronomy & Music, Krug Lovers, and relevant social influencers.
- Collaborate with the Wine & Commercial team to connect with the Wine press & experts.
- Act as the face and voice of the Maison for day-to-day PR requests, ensuring Krug’s message is clearly articulated and understood.
- Promote the brand via personal social media accounts.

**Team management**:

- Lead and develop a team of 3 in the execution and delivery of the agreed plans
- Manage team budget, calendar and task list

PROFILE

**Refined Maverick**
- Entrepreneurial, non-traditional approach to Influence: Capacity to think outside of the norms or traditions of the industry.
- Creative & Disruptive thinker with a strong eye for aesthetics and detail.
- Mature, reliable, autonomous and team player.

**Craftsmanship without compromise**
- Strong writer and presenter: Able to deliver Krug’s messages and vision in easily digestible formats.
- Good media knowledge: understanding of PR calendar and media lead times.
- Excellent organisational skills: ability to juggle priorities in a fast-paced environment.
- Curiosity and interest for Winemaking.

**Pleasure beyond perfection**
- Good interpersonal skills: warm, empathic, and humble - does not take her/himself too seriously
- General knowledge and interest in gastronomy and music as well as art and culture
- This role will require an element of out of hours hosting and travelling

**Emotional belonging**
- Relevant Luxury goods experience with keen interest in Wines
- Experience in team management
- Existing relationship with opinion leaders is a plus

**Languages**: Perfectly bilingual English/French, other language is a plus

**Education & Experience**
- Strong academic credentials
- Minimum 10 years of Experience in PR & Events, preferably in a Luxury House

ADDITIONAL INFORMATION

Please join your resume and your cover letter.


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