Head of Growth
il y a 3 semaines
ENTREPRISE
- Description : Ride-sharing app and a tech Start-up (B2C marketplace platform) based in Paris and one of the 3 key players in urban mobility in France.
- Année de création : 2013
- Coeur business : ride-sharing platform
- Taille : 260 personnes
- Localisation : Paris
MISSIONS
As part of the Global Marketing team and reporting to the CMO, you will be responsible for defining the Growth Marketing plan across all markets (10+ countries in Africa and Europe), with a focus on Driver & Passenger Acquisition and CRM. You will manage a growing yearly budget and execute a strategy that will involve strong technical, creative and strategic thinking. You will be collaborating with Analytics, Operations, Marketing, Brand, Engineering, and Product teams.
Your missions will mostly consist in being a talented manager who will lead by example, defining the growth strategy, and you will use your excellent communication skills to ensure teams are aligned to imagine great campaigns that will deliver business results.
Strategy:
- Define and implement the Growth strategy in France and internationally, on all stages of the funnel, and for both Drivers and Passengers, through high-impact marketing and growth techniques.
- Oversee the entire user funnel from acquisition through activation, engagement, retention, and revenue.
- Deeply understand the passengers & drivers, see what keeps them on the platform, what makes them more engaged, and what makes them churn.
- Identify new growth opportunities and channels (paid acquisition, offline acquisition, referral, loyalty programs ), and test it.
- Own a growing yearly budget that you will allocate depending on marketplace dynamics in all countries, working with marketing intelligence teams.
- Test, measure and adjust the strategy through an iterative data-driven approach (leads management & cost per lead, cost per install, cost of acquisition, lifetime value, product experiments...).
- Analyze your competitive landscape and find new ideas that will unlock growth.
- Define processes and ways-of-working to establish Growth as a core company capability.
- Build a vision and frameworks around mix-media modeling logics, including performance marketing initiatives, brand awareness, competitive intelligence and promotional activity.
Management:
- Structure and develop the Growth team (7 people).
- Facilitate and ease cross-teams projects, establish alignment within the wider organization and make things happen
- Build the team’s roadmap and be accountable for the delivery of your projects. Align your team and prioritize and focus on what matters.
- Set objectives and key results of your team members on a regular basis, ensure objectives are met, and adjust if necessary.
- Constantly support your team in building cases so that stakeholders are fully aware of any problem's nature and context, and helping them sort out simple to complex problems.
- Develop each team member’s knowledge and skills and make them grow along the company.
Operational:
- Challenge and improve the tracking & attribution ecosystem to improve paid marketing initiatives (Facebook, Snapchat, Google ) with the Head of Acquisition.
- Collaborate with the Head of CRM, Product and DataScience teams to continuously improve the CRM technology (Braze), tools and processes, and contribute in the improvement of the experimentation frameworks.
- Participate in the selection of media partners/agencies/martech stack for acquisition and CRM efforts, while staying the privileged point of contact for the main partners.
- Work closely with Brand & Design teams to deliver astonishing experiences and value to their future and existing customers, and maintain a strong and consistent brand identity across all touchpoints.
- Report on your collective team’s OKRs in a timely manner, with stakeholders and top management teams.
- Be responsible for performance against key top-line business KPIs including CAC, frequency of usage, and retention.
REQUIRED PROFILE
- 6-7+ years experience in CRM and/or Acquisition, preferably in a high growth company
- Proven experience in creating and implementing growth strategies that significantly increase user acquisition and retention
- Experience owning and managing a budget, creating forecasts and models for program performance and costs
- Leader: you demonstrated ability to lead and influence teams and work cross-functionally in a highly collaborative environment
- Demonstrated track record in growth experimentation and funnel optimization
- Strong analytical background, you’re driven by data
- You enjoy diving deep into the data to solve problems and understand the details
- Strong oral and written communication skills in french and in English
- Creative: You find innovative ways to solve complex problems
Experience : +10 ans
-
Head of Growth
il y a 3 semaines
Paris 2e, France Vision One Temps plein**About the Company**: We are a game-changing social trading platform aimed at becoming the one-stop DeFi app! We allow users to build a profile and then create, copy, manage, update, send and share financial portfolios. These financial portfolios — the ‘Our portfolios’— are represented as non-fungible tokens (NFTs) reflecting sets of...
-
Head of Growth
Il y a 3 mois
Paris, France Mon Consultant Indépendant Temps pleinPour une start up fintech, nous recherchons un Head of Growth, qui soit potentiellement intéressé par un CDI. Le rôle du Head of Growth est d?agir sur l?augmentation du nombre de clients et du chiffre d?affaires en un minimum de temps et avec les équipes et les outils dont ils disposent pour faire croître l?entreprise. Il est le responsable de la...
-
Head of Growth
il y a 6 jours
Paris, France Phenix Temps pleinD'après le titre Head of Growth, nous recherchons un candidat expérimenté ayant une vision stratégique forte et capable d'intervenir opérationnellement. Le salaire est compris entre 80000€ et 120000€ par an selon les compétences et l'expérience.Responsabilités :Piloter les stratégies SEO et SEA pour maximiser la génération de leads qualifiés...
-
Head of Growth
il y a 1 mois
Paris, France Hublo Temps pleinAt Hublo, **we believe in the power of technology to transform the healthcare sector**. We envision a world where healthcare facilities are not just buildings, but thriving environments that inspire and support our healthcare professionals. To achieve this vision, we must first address the pressing need for healthcare facilities to recruit and maintain...
-
Head of Growth and Marketing
il y a 2 semaines
Paris, France Geradin Partners Temps plein**Descriptif du poste** Notre cabinet d’avocats a des bureaux à Paris, Londres, Bruxelles, Amsterdam et Helsinki. Il est extrêmement novateur et dynamique, et est unique en son genre en ce qu’il mène de nombreuses actions judiciaires collectives (class actions) permettant à des centaines ou milliers d’entreprises d’obtenir une indemnisation...
-
Head of Growth
Il y a 3 mois
Paris, France 1Dsolutions Temps plein**TJM 600€**: **PARIS**: Nous collaborons avec un partenaire, actuellement à la recherche d’un(e) professionnel(le) qualifié(e) pour rejoindre son équipe dans le cadre d’une mission. - Pour une start up fintech, nous recherchons un Head of Growth, qui soit potentiellement intéressé par un CDI Durée estimée : 12 mois 600 Rythme : Temps plein (5...
-
Head of Growth
il y a 6 jours
Paris, France WINAMAX Temps pleinDESCRIPTION DU POSTEDans le cadre de notre développement, nous recrutons un Head of Growth (H/F).Sous la responsabilité des dirigeants de Winamax, vous aurez pour mission :L'analyse de la performance : vous identifiez les canaux les plus performants, ceux qui sont sous-exploités, vous analysez les leviers d'acquisition de clients et de développement de...
-
Head Of Growth
il y a 1 semaine
Paris, France Hublo Temps pleinFrom +200 team members today in Paris, the Hublo team keeps on growing. Want to help us improve the healthcare system? Apply today!Your roleAs Head of Growth, you will be at the forefront of Hublo's journey to transform healthcare operations across France, Spain, and Germany. Your mission is to craft and execute growth strategies that generate meaningful...
-
Head of Community Growth
il y a 2 semaines
Paris 8e, France Ternoa Temps plein**Help our NFT projects explode their Discord, Telegram and Twitter communities, starting asap!** Ternoa is a growing leader in blockchain innovation. Our products include time capsules for data management and NFT solutions for entertainment, video games and the Metaverse. Our ecosystem of dApps is expanding quickly and we're seeking a Head of Growth or...
-
Head of Growth
il y a 2 semaines
Paris, France Hublo Temps pleinAt Hublo, we believe in the power of technology to transform the healthcare sector. We envision a world where healthcare facilities are not just buildings, but thriving environments that inspire and support our healthcare professionals. To achieve this vision, we must first address the pressing need for healthcare facilities to recruit and maintain adequate...
-
Stage - Bras Droit Head of Growth Paris
Il y a 2 mois
Paris, France Chance - Social Impact (Facebook Program) Temps pleinChance est une communauté d’entraide et une méthode pour permettre à chacun-e, quel que soit son passé, de trouver sa place dans le monde du travail, et donc dans la Société.Chance a deux activités :- L'initiative d'entraide "3 minutes pour les autres" qui permet à chacun-e des dizaines de milliers de membres de la Communauté Chance de recevoir...
-
Head of Growth
il y a 1 semaine
Paris, France Makesense Temps pleinAgir ensemble contre le gaspillage en proposant des solutions performantes, humaines et digitales, qui profitent à tous.Contexte et équipePhenix aide les entreprises à valoriser leurs invendus, alimentaires et non alimentaires, grâce à la mise à disposition d'outils technologiques et d'experts anti-gaspi sur le terrain.Nous recherchons un Head of...
-
Head of Growth
il y a 1 semaine
Paris, France Clasquin Italia Srl Temps pleinChez Phenix, ils ne s'en cachent pas : ils ont de grandes ambitions. Nourrir les personnes dans le besoin, éradiquer le gaspillage, sauver la planète... C'est peu dire que le champion européen de l'anti-gaspi a du pain sur la planche !Les super-pouvoirs du Phenix ?L'impact : tel un messager entre les entreprises, les associations caritatives et les...
-
Head of Growth
il y a 1 semaine
Paris, France Phenix Temps pleinContexte et équipe ? Phenix aide les entreprises à valoriser leurs invendus alimentaires et non alimentaires grâce à la mise à disposition d'outils technologiques et d'experts anti-gaspi sur le terrain.Nous recherchons un Head of Growth expérimenté pour piloter et accélérer nos stratégies de croissance sur l’ensemble de nos canaux.En tant que...
-
Head of Growth
il y a 7 jours
Paris, France Phenix Careers Temps pleinContexte et équipe ? Phenix aide les entreprises à valoriser leurs invendus alimentaires et non alimentaires grâce à la mise à disposition d'outils technologiques et d'experts anti-gaspi sur le terrain.Nous recherchons un Head of Growth expérimenté pour piloter et accélérer nos stratégies de croissance sur l’ensemble de nos canaux.En tant que...
-
Head of Growth
il y a 2 semaines
Paris, France Concord Now Temps plein**About Concord** With $47M in funding, Concord is the #1 Contract Management Platform for Small & Medium Businesses. Used by thousands of companies across the world including Discord, Warby Parker and Glossier, Concord is more than just e-signing. From drafting and internal approvals, online negotiation, contract execution to deadline management, Concord...
-
Head of Growth
Il y a 7 mois
Paris, France Hublo Temps pleinAt Hublo, **we believe in the power of technology to transform the healthcare sector**. We envision a world where healthcare facilities are not just buildings, but thriving environments that inspire and support our healthcare professionals. To achieve this vision, we must first address the pressing need for healthcare facilities to recruit and maintain...
-
Head of Growth
il y a 7 jours
Paris, France PHENIX Temps pleinChez Phenix, ils ne s'en cachent pas : ils ont de grandes ambitions. Nourrir les personnes dans le besoin, éradiquer le gaspillage, sauver la planète... C'est peu dire que le champion européen de l'anti-gaspi a du pain sur la planche !Les super-pouvoirs du Phenix ?L'impact : tel un messager entre les entreprises, les associations caritatives et les...
-
Head of Acquisition
il y a 3 semaines
Paris, France Mes Dépanneurs Temps pleinHead of acquisition & Growth- PARIS - CDI**Head of acquisition & Growth** ***: **À propos**: Co-fondée en 2013, MesDépanneurs.fr est depuis 2017 une grande start-up filiale du groupe ENGIE ! Partenaire de confiance depuis maintenant 9 ans, la plateforme a pour ambition de contrer les arnaques au dépannage à domicile en proposant aux particuliers et...
-
Head of Growth
il y a 1 semaine
Paris 17 Batignolles-Monceau, France Phenix Temps pleinContexte et équipe ? Phenix aide les entreprises à valoriser leurs invendus alimentaires et non alimentaires grâce à la mise à disposition d'outils technologiques et d'experts anti-gaspi sur le terrain.Nous recherchons un Head of Growth expérimenté pour piloter et accélérer nos stratégies de croissance sur l’ensemble de nos canaux.En tant que...
