Global Brand

Il y a 6 mois

Paris, France Meetic Temps plein

Global Brand & Marketing Manager

**Paris, France**

**Meetic - Marketing /**

**Full-Time /**

**Hybrid**

APPLY FOR THIS JOB

**Meetic** is the European leader in dating services operating across 21 countries.
- As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.

A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
- In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc

Reporting to the CMO Europe, your main mission is to assist her in defining the global brand strategy and overseeing its implementation across a portfolio of brands. The major challenge is to build and strengthen the brands across Europe and lead their deployment in the US, maximizing their impact on business development.

**If you are familiar with the following missions**:

- ** Great understanding of consumers and business challenges, knowing how to translate them into operational recommendations**:

- Understand, analyze and synthesize consumer insights and data: from quanti/quali studies to performance indicators (acquisition, products & analytics, etc.).
- Know how to strike the right balance between "brand" vision and "performance": understand the challenges of offline and online acquisition.
- Acquire a good knowledge of the different European and US markets in terms of competition, communications, products, etc..., so as to be able to constructively challenge recommendations.
- **
Brand Management**:

- Reflection on the positioning of the brand portfolio and their respective territories of communication.
- Update brand book + work on messaging in collaboration with the Global Communication Manager.
- Collaborate with Product teams (Design, CRM, UX) on consistency vs. brand positioning.
- **
Development of European communication strategies**:

- Develop briefs for the annual communications campaign after gathering insights from business lines.
- Supply advertising material for Europe and the US and oversee local adaptations for all touchpoints (TV, radio, online video, OOH, press, digital, SoMe, PR, CRM, landing pages etc...).
- Monitor and continuously improve the effectiveness and profitability of campaigns in collaboration with the Business teams.
- Contribute to the development of the Content strategy in Europe and supervise its implementation in collaboration with the Content, Design & Brand Studio Manager.
- Manage the advertising agency: challenge it while working collaboratively.
- **
International coordination and management**:

- Lead on several brands in the international portfolio (US mainly).
- Directly manage a Digital Brand Manager
- Ensure consistency of communication at different consumer touchpoints (message, visuals, copywriting) in close collaboration with team members.
- Monitor and manage marketing budgets dedicated to the creation of advertising media
- Coordinate rights monitoring

**Qualifications**:

- Business-oriented with a strategic vision, you're passionate about brand positioning and creative.
- A good listener, with influential leadership and excellent cross-functional management skills at an international level, you create bonds of trust and transparency with both internal and external contacts.
- Education/qualifications: BAC+5 from a business school or university.
- Experience: +8 years working in a similar position in B to C with strong brands, in an international group. Knowledge of the US market is a strong asset.
- Business/technical skills: analytical & synthetic mind, marketing strategy, brand positioning, creative sensitivity, advertising (production and adaptation), excellent project management skills, international coordination.
- Soft skills: good interpersonal and communication skills, adaptability to different people, leadership, team spirit. Ability to assert oneself while listening.
- Proactive in giving recommendations.
- Additional information: multicultural, matrix and complex environment, fluent English required.

**What we offer**:

- Operate in an international and multicultural environment
- A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities
- Many quality moments of sharing: office activities, summer party, team buildings
- Competitive package in line with the market
- Enjoy work-life balance
- Edenred lunch vouchers
- Classpass gym discounts
- Premium healthcare coverage with WTW
- Use our products free of charge

**Hiring Process**:

- A first Zoom conversation with Guillaume (30/45 min)
- A meeting with Céline, Chief Marketing Officer (60min onsite)
- An inter

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