Product Marketing Assistant Manager
il y a 3 semaines
**Global Product Manager - Darphin Global**
Estee Lauder companies is the global leader in prestige beauty, specializing in the quality manufacturing of skin care, makeup, fragrance and hair care products. It's an exciting time in our industry. Every day we are helping individuals express their own individual beauty, and you can play a role in our global success.
**Position Overview**:
As a product manager, you will be the owner of all skincare launches and programs related to the franchises that you manage. You will lead the conception, development and implementation of innovative 360-degree marketing strategies, product concepts in order to drive business globally and reinforce brand uniqueness on the market. You will cultivate close collaborative relationships with cross-functional teams to ensure timely delivery of all programs. You will support the Global Product Marketing team in all aspects of marketing and will have the opportunity to work on transversal projects.
**Responsibilities**
- New Product Development & Product Relaunch
- Assist in development of 3-year innovation strategy and 18-month detailed calendar. Develop product portfolio and pipeline strategy to support brand's strategic direction, including focus on hero products and fast-growing subcategories and benefits, with a key focus on APAC (China key market) and EMEA (France home market)
- Manage end-to-end launch process, from product concept to go-to-market strategies focused on the consumer journey:
- Identify white space based on product architecture opportunities, market trends, sub-category evolution. Leverage findings from consumer insights, social listening, CRM data.
- Develop strong partnerships with cross-functional teams to drive product development milestones and deliver programs on planned launch timing.
- Kick off NPL to PD and R&D through in-depth market & competitive analysis, and detailed product brief including unique product positioning. Work hand in hand throughout development with PD, R&D and Legal, including follow through of testing required to reinforce and differentiate consumer-facing claims.
- Leverage experience in skincare with regards to specific skin concerns, product usage and regimen.
- Lead execution of launch strategies within designated budget and COG targets, and partner with Packaging team to develop all required formats.
- Directs preparation of all paperwork necessary to get projects into the system.
- Create unique campaign concept anchored in consumer insights in partnership with Digital Consumer Marketing Team
- Partner with Digital Consumer Marketing and Creative Team to develop impactful omnichannel assets, with an online-first mindset. Lead creation and communication of launch package to affiliates.
- Cultivate close collaborative relationships with local marketing teams to ensure programs developed by Global Marketing meet regional market needs, and that information is communicated to them
Other
- Garner deep understanding of marketplace, inclusive of competitor dynamics, consumer needs and global trends, and make recommendations to seize market based on analysis. Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
- Participate in preparation and presentation of annual market meeting and other ad-hoc meetings
- Manage ad hoc business analysis requests as needed
- Manage transversal projects as needed (such as pricing analysis, subcategory analysis, go-to-market accelerated programs, etc)
- Work very closely with colleagues and always maintains a positive, can-do, team-building attitude.
- This role includes the management of an intern
**Qualifications** Profile & Requirements**
**About You**
- You are creative, conceptual, proactive, self-starter with exceptional organizational skills, strong project management and ability to follow-through on details.
- You demonstrate strong team spirit and create an environment that is encouraging, respectful, and builds team cooperation.
- You are flexible and adaptable, at ease in a fast-paced environment, with a can-do attitude.
- Balance between creative and analytical thinking
- Passionate interest in beauty/skincare trends and the market, with a consumer-first mindset
- Strong computer skills including Excel and Powerpoint.
- Strong writing skills. Excellent written and oral communications.
- You have a professional level in English and in French (spoken & written)
**Experiences You Have**
- 2+ years Marketing-related work experience
- End-to-end beauty product launches
- At least one experience in Skincare Global Marketing/Product Development
- Experience in online/digital is a plus
**Job**: Marketing
**Primary Location**: FR-Paris
**Job Type**: Standard
**Schedule**: Full-time
**Shift**: 1st (Day) Shift
**Job Number**: 2220078
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