Global CRM Campaign Manager
Il y a 7 mois
**About us**:
Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.
Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and São Paulo. Most importantly, Le Wagon is a community of 18,000+ graduates from all walks of life, including career changers, digital nomads and many entrepreneurs - who've created 180+ tech startups and raised $1B+ and counting
**Reporting to Le Wagon’s Head of CRM**, you will be mainly responsible for:
- Designing and executing multi-touch campaigns to drive engagement and conversion
- Segmenting our user base to create tailored campaigns and improve the user experience
- Analyzing and improving campaign performance metrics
- Providing training and support to the Regional Marketing team to ensure effective use of our CRM platform (Hubspot)
This is an exciting opportunity to be part of a company that is changing the EdTech industry.
**_
Your Mission:_**
**Copywriting & Marketing campaigns**
- Create and maintain campaign copy, ensuring all messaging is on-brand and effective.
- Identify new segments for tailored campaigns and improve the user experience.
- Identifying opportunities for automation, creating workflows, and testing campaigns to ensure their effectiveness.
- Provide guidance on messaging and segmentation to Regional Marketing Team, ensuring campaigns are well executed with personalisation and that CRM (Hubspot) is well used at their level.
**Data Analysis and Reporting**
- Monitor and analyze campaign performance, using data to inform and optimize future campaigns.
- Analyze our customer journey to identify drop-offs and suggest solutions.
**Communication and Collaboration**
- Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure seamless integration of CRM strategies. Manage their requests.
- Support the Regional Marketing manager team in the execution and follow-up of their campaigns - messaging, and segmentation.
- Stay up-to-date with industry trends and best practices, continually seeking ways to improve the performance and effectiveness of our CRM efforts.
**You will work closely with our**:
- **Regional Marketing Managers (spread all over the world)** to help them to create the right campaigns with the right audience for getting better results and to ensure that we are aligned on the CRM strategy.
- **Brand Team** that is in charge of all creative assets production
- **CRM ops Specialist **for all automations
**_Main Projects and achievements for the first three months_**
- Refine our lead qualification process, focusing on improving the MQL to SQL ratio.
- Work on a welcome kit/onboarding sequence for each new lead.
- Optimize our recurring campaigns (early bird, last seats, etc.) and suggest new campaigns to be set up.
**This is the role for you if you have**:
- **Background of 1-2 years in lead nurturing/CRM management** and customer journey mapping for B2C.
- **Experiences with Marketing Automation and CRM software (Hubspot)**: campaign set-up, report, and dashboard creation, data sync management.
- **Strong copywriting skills**, with experience creating effective campaign messaging
- **Excellent communication skills**, with the ability to collaborate effectively with cross-functional teams.
- **Strong leadership** and project management skills
- **Analytical skills**, with experience using data to inform and optimize campaigns. confident to dive into data for insights and actionable ideas.
- **Leadership and project management skills**:
- **Native English level language skills (french is a plus)**
**_ Application process_**
- Screening Call with Mia, our Global Talent Acquisition Manager
- Interview with the Head of CRM.
- Case study
- Debrief with Head of CRM & Growth Director
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