CRM Manager
Il y a 6 mois
**Company Description** Orient Express**
Orient-Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient-Express, with its original carriages reimagined as the new embassy of French luxury; La Dolce Vita Orient-Express, a train embodying the 'Made in Italy' way; Orient-Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient-Express is focusing on employee journey and growth.
- Ensure the proper implementation of CRM system to provide an effective sales funnel following Accor best practices
- Develop marketing techniques to increase Orient Express databases
- Monitor customer relation strategies by building a strong brand campaign calendar
- Create, design and manage brand campaign using Marketing Activation tool
- Follow and coordinate campaign calendar between Accor, Orient Express and its assets
- Build workflows to streamline sales and marketing processes
- Dynamize existing workflows and strategies and coordinate the content calendar
- Suggest new methods to address customers' needs using existing or new technologies
- Update accounts and contacts in the CRM system if necessary
- Track marketing metrics and trends
- Conduct market research to follow trends and competition
- Define and implement a platform to leverage assets local databases in all relative activities such as F&B, Spa and Retail, for brand level promotion across the portfolio.
- Reporting directly to the VP Digital, CRM & Loyalty
**Qualifications**
- A minimum of 3 - 5 years’ experience as a CRM manager
- Experience in data extraction and driving projects: not afraid to put hands in systems
- Analytical, data-driven, and well-versed in spreadsheets
- Comfortable working in a matrix environment
- Autonomous and team player
- Thinker and Doer
- Excellent English, both verbal and written
- Energetic, smiling, and passionate to his/her work. Knowledge of hospitality is a plus
- Innovative approach to work
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