Integrated Insights

Il y a 2 mois

Paris, France Pfizer Temps plein

As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The IIS Senior Manager is responsible for the delivery of quality and impactful strategic business decision support to business leaders in France. This person will deliver performance measurement solutions, aid in the guiding of investment decisions, and identify insights that guide inline and launch strategies for priority brands/portfolios.

The IIS Senior Manager designs and executes analytics and insights plans and delivers actionable insights that result in direct business impact. This person must have strong therapeutic area (TA) knowledge, analytic capabilities, and effective project management skills.

Reporting to the IIS Lead, the IIS Senior Manager will deliver analytics & insights to BU teams in France. Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
- Contribute to the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Deliver customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
- Connect research and analytics together into compelling and actionable insights

Performance Management/Forecasting/Operating Plan Support
- Track across portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs, including for LRF and operating plans.

PMR Management
- Develop, commission and contract impactful market research, as needed, through approved vendors
- Create and manage budgets associated with assigned activities
- Accountable for meeting compliance and corporate SOP obligations of primary market research

Cross Functional Collaboration
- Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
- Work with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
- Share best practices

Basic Qualifications
- Bachelor’s degree required, Masters preferred in a quantitative discipline
- 8+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field

Preferred Qualifications
- Knowledge of the pharmaceutical industry in France, including relevant data sources required to understand and generate insights about the market
- Experience across at least some GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Innovative and agile mindset; self-starter
- Fluency in English and French

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Égalité des chances & Emploi

Nous croyons que des équipes diversifiées et inclusives sont essentielles à la réussite d'une entreprise. En tant qu'employeur, Pfizer s'engage à valoriser la diversité et l’inclusion sous toutes ses formes. Cette diversité se reflète également à travers les patients et les communautés que nous servons. Ensemble, continuons à bâtir une culture qui encourage, soutient et responsabilise nos employés.

Handicap & Inclusion

Marketing and Market Research

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